Project Manager

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Dissertation Report

On

“Putting HR on Balanced Scorecard”

(A Case Study of Verizon)

(SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT)

(Approved by AICTE, Govt. of India)

ACADEMIC SESSION

(2008-10)

Under the guidance of: Submitted by:

Supervisor NameYour Name
Lecturer (college name)Roll: - PGDM-08/012

College Address

PREFACE

There is a famous saying “The theory without practical is lame and practical without theory is blind.”

Alignment of the Human Resource with the overall strategy of the company is a very big and toughest challenge for the company.

Human resource is an important part of any business and managing them is an important task.

Our institution has come forward with the opportunity to bridge the gap by imparting modern scientific management principle underlying the concept of the future prospective managers.

To the emphasis on practical aspect of management education the faculty of College Name has with a modern system of practical training of repute and following management technique to the student as integral part of PGDM.

ACKNOWLEDGEMENT

“It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”

On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the personages who have helped me in this endeavor. Without their active guidance, help, cooperation & encouragement, I would not have made headway in the project.

I am ineffably indebted to Supervisor Name for conscientious guidance and encouragement to accomplish this assignment.

I am extremely thankful and pay my gratitude to my faculty guide Guidance Name, College Name for her valuable guidance and support on completion of this project in its presently.

I extend my gratitude to College Name for giving me this opportunity.

I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You

Your Name

CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that the project work entitled “Putting HR on Balanced Scorecard: A Case Study of Verizon.” is a bonafide work carried out by Your Name, a candidate of the PGDM (2008-2010) College Name under my guidance and direction.

Signature of the Guide
Guidance Name

TABLE OF CONTENTS

1.INTRODUCTION1

2.RESEARCH METHODOLOGY2

3.LITERATURE REVIEW3

4.HUMAN RESOURCES AS A STRATEGIC PARTNER– THE PRESENT AND THE FUTURE6

5.THE HR ARCHITECTURE AS A STRATEGIC ASSET8

5.1.The HR function8
5.2.The HR system9
5.3.Employee Behaviours11

6.THEORY BEHIND THE BALANCED SCORECARD12

6.1.Background of the Concept of Balanced Scorecard12
6.2.Defining Critical Success Factors and Measures18
6.3.The Four Perspectives: Cause and Effect Relationship28 6.4.The Balanced Scorecard Model29
6.5.Balanced Scorecard as a Measurement Tool31

7.IMPLEMENTING BALANCED SCORECARD TO HUMAN RESOURCE32

7.1.Integrating HR into the performance measurement system32 7.2.The Seven-Step Model for Implementing HR’s Strategic Role34

8.BENEFITS OF THE DEVELOPING HR SCORECARD43

9.CASE STUDY: VERIZON45

9.1.Introduction: Verizon45
9.2.HR Challenge & Strategy47
9.3.The Team48
9.4.The Process50
9.5.Early Results57
9.6.Communicating the HR Scorecard57
9.7.Web-based Implementation and Graphics (Frontend and Backend)59

FINDINGS OF THE STUDY62...
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