Virgin Mobile Failure in Indian Market

Topics: Richard Branson, Virgin Group, Virgin Atlantic Airways Pages: 3 (860 words) Published: December 5, 2012
Virgin mobile Failure in Indian Market
Introduction
Virgin, a leading branded venture capital organization, is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the virgin group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation ,travel,financial services,leisure,music,holidays,publishing and retailing. Virgin has created more than 200 branded companies worldwide employing approximately 50000 people in 29 countries.Mumbai,on Sunday,Sir Richard Branson launched the virgin mobile brand in India through franchisee agreement in Tata Teleservices.TTSL which is the second largest CDMA operator with 22 million customers,will sell the youth based mobile service under the brand name of virgin mobile.

Causes of Failure :
Problems of Retailers :
There were many problems observed and reported by various retailers. * Delay in action
* Problem of hanging of handsets
* Connectivity
* Settlement of claims
* Lack of advertisement
* There is no regional office and customer care centre of Virgin Mobile in near Locality which was the main complaint of retailers. 2. Problems of the exciting customer :
There are huge complaints from the customer such as :
* Network problem
* Lack of availability of RCV
* No proper information from the Customer care.
* No variation in the plans (i.e SMS,TT)
* Its CDMA phone does not have many features
* Lack of the availability of the GSM sim

3. Problems of the exciting customer
There are huge complaints from the customer such as:
* Network Problem
* Lack of availability of RCV
* No proper information from the customer care
* No variation in the plans
* Its CDMA phone does not have many features
* Lack of the availability of the GSM sim
3.Problems of the potential customer i.e marketing
* Publicity but no availability of the product
* Only CDMA phone...
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