Views of Communication
VIEWS OF COMMUNICATION
INTRODUCTION
Different scholars describe communication differently because they study and observe it through different perspectives. Communication has been categorized into three perspectives.
The Linear Perspective it as a one-way communication process.
One-way communication minimizes the importance of feedbacks, where the source does not know whether the receivers have received the message as there is no feedback from the receivers.
A good example to demonstrate the process of a linear communication perspective is in mass communication.
It involves a communicator with large audiences such as a speaker delivering a speech on the radio or a news anchorman reading the news on TV.
In both these situations, there is only a one-way communication process, where the receivers are not able to give feedbacks on the message received.
The Interactional Perspective
In the 1940s and early 1950s, our understanding of the communication process was as an interaction or exchange of message. This perspective emphasizes the following components in a communication process.
Feedback: the response to the message.
Context: the physical and psychological environment of the communication process.
Although the interactional perspective is regarded as a two-way communication process, communication still occurs in a limited linear process.
The Transactional Perspective
Originated from communication models formulated by scholars during the 1960s.
It explains communication as a transaction or the formation of messages based on the following process.
Both communicators send and receive messages simultaneously.
During the transaction, both communicators mutually encode messages and decode symbols. The process of communication is said to occur simultaneously. It is not only a process of exchanging messages.
The sending and receiving of messages take place in episodic stages involving mutual influencing between the communicators.
The linear
INTRODUCTION
Different scholars describe communication differently because they study and observe it through different perspectives. Communication has been categorized into three perspectives.
The Linear Perspective it as a one-way communication process.
One-way communication minimizes the importance of feedbacks, where the source does not know whether the receivers have received the message as there is no feedback from the receivers.
A good example to demonstrate the process of a linear communication perspective is in mass communication.
It involves a communicator with large audiences such as a speaker delivering a speech on the radio or a news anchorman reading the news on TV.
In both these situations, there is only a one-way communication process, where the receivers are not able to give feedbacks on the message received.
The Interactional Perspective
In the 1940s and early 1950s, our understanding of the communication process was as an interaction or exchange of message. This perspective emphasizes the following components in a communication process.
Feedback: the response to the message.
Context: the physical and psychological environment of the communication process.
Although the interactional perspective is regarded as a two-way communication process, communication still occurs in a limited linear process.
The Transactional Perspective
Originated from communication models formulated by scholars during the 1960s.
It explains communication as a transaction or the formation of messages based on the following process.
Both communicators send and receive messages simultaneously.
During the transaction, both communicators mutually encode messages and decode symbols. The process of communication is said to occur simultaneously. It is not only a process of exchanging messages.
The sending and receiving of messages take place in episodic stages involving mutual influencing between the communicators.
The linear