Views of Communication

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VIEWS OF COMMUNICATION

INTRODUCTION
Different scholars describe communication differently because they study and observe it through different perspectives. Communication has been categorized into three perspectives. The Linear Perspective

it as a one-way communication process.
One-way communication minimizes the importance of feedbacks, where the source does not know whether the receivers have received the message as there is no feedback from the receivers. A good example to demonstrate the process of a linear communication perspective is in mass communication. It involves a communicator with large audiences such as a speaker delivering a speech on the radio or a news anchorman reading the news on TV. In both these situations, there is only a one-way communication process, where the receivers are not able to give feedbacks on the message received. The Interactional Perspective

In the 1940s and early 1950s, our understanding of the communication process was as an interaction or exchange of message. This perspective emphasizes the following components in a communication process. Feedback: the response to the message.

Context: the physical and psychological environment of the communication process. Although the interactional perspective is regarded as a two-way communication process, communication still occurs in a limited linear process. The Transactional Perspective

Originated from communication models formulated by scholars during the 1960s. It explains communication as a transaction or the formation of messages based on the following process.

Both communicators send and receive messages simultaneously. During the transaction, both communicators mutually encode messages and decode symbols. The process of communication is said to occur simultaneously. It is not only a process of exchanging messages. The sending and receiving of messages take place in episodic stages involving mutual influencing between the communicators. The linear perspective is observed in mass communication involving large audiences and a communicator. The interactional and transactional perspectives are observed in interpersonal communication The interactional perspective is best illustrated in computer-mediated communication (CMC) or in telephone conversations.

Nonverbal messages in CMC or telephone conversations are very limited and verbal messages are transferred and received in a linear fashion. The transactional perspective is associated with interpersonal, face to face communication. Communication is said to occur simultaneously and messages are encoded and decoded continuously through nonverbal cues during the transaction. The interactional perspective is best illustrated in computer-mediated communication (CMC) or in telephone conversations.

Nonverbal messages in CMC or telephone conversations are very limited and verbal messages are transferred and received in a linear fashion. The transactional perspective is associated with interpersonal, face to face communication. Communication is said to occur simultaneously and messages are encoded and decoded continuously through nonverbal cues during the transaction. Levels of Communication

Every educational level differs in terms of age and the knowledge acquired.
Like education and our biological life, communication has its levels too. Communication is a vast discipline. It consists of many levels and each level represent communication in a different context. There are five levels of communication, namely: Intrapersonal communication

Interpersonal communication
Small group communication
Public communication
Mass communication.
Intrapersonal Communication
Is a communication within oneself or someone interacts with him or her own self. Also known as monologue, intrapersonal communication does not involve other people but only one communicator. Helps us analyze and evaluate ourselves.

It is also useful in the process of making decisions or changing...
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