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Veterinary Practice Management Case

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Veterinary Practice Management Case
Veterinary Practice Management was effective because:
-They started with a nice demonstration that gives a purpose for their business idea. It helped the audience understand, have a feel, and know the importance of their business concept right from the beginning.
-They offered a good analysis with visuals of their target industry to show the high saturation of the veterinary industry and how their business will be essential in helping these veterinarians differentiate their businesses. The idea of combining their skills was also a good strategy to differentiate from competitors.
AutoZone Self-Service was effective because:
- They showed the energy and passion they had for their business by wearing AutoZone hats. The team was energetic and
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The story behind their business helps the audience understand where their business idea originated from.
Veterinary Practice Management would have been even more effective
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This will also help them in their projections and future plans. It also seems that they need to align their pricing with that of the competitors.
- They could have generated more revenue if they did not put a cap on the number of customers they could serve. The limit of 10 customers per year does not seem to build their market share. I think they should take more customers as they come and expand along that figure. Don’t put the customer on hold or you will risk losing them to competitors.
AutoZone Self-Service would have been even more effective if:
- They could have spelled out the Acronyms (DIY, DIWM, DIFM) in the slides because acronyms have different meaning, depending on the industry or company we work in.
- Their pricing strategy DIWM is not appealing. DIWM (do it with me) should have been more expensive than DIFM (do it for me), because DIWM requires both the customer and the providers time.
Takeaways “Best Practices”
- Have an important story that drives the founder: A company that has a story behind it is always appealing to customers and keeps the business founder, as well as customers motivated. As Simon pointed in Ted Talk, people are more interested in the “Why”, not the

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