Value chain
http://www.ehow.com/info_8139467_corporate-strategy-marketing-strategy.html
Corporate strategy involves working in an industry and striving to make more money, usually by retaining customers and gaining new customers from competitors. To gain customers from competitors, business need to seem as though they have better quality and higher value. This is where marketing strategy comes in, using research in consumer behavior to identify needs and produce messages that tell consumers how the business's product is better than competitors.
Types of Corporate Competitive Strategy
In a low-cost strategy, the business strives to consistently achieve lower product prices than competitors. Broad differentiation strategy means attempting to appeal to more types of people than competitors by describing all the ways the product is different and superior to the competitor's product. Best cost provider strategies attempt to provide the highest quality for the lowest cost. Focused strategy, also known as niche-market strategy, seeks to out compete in a smaller segment. The niche-market strategy has two types, one based on low cost and other based on differentiation. The Value Chain
Corporate strategy and marketing strategy become linked in the value chain, which is the process of creating and marketing a product that people want. The first link in the value chain is "market-sensing," the process of using research to identify who might want to buy the product (the target market) The next link in the value chain is "new offering," during which the product is researched, developed and created to meet the specific needs of target market members. "Customer acquisition" is next; this link encompasses advertising activities aimed at attracting target market members. "Customer relationship management" follows up acquisition by ensuring that existing customers remain happy and loyal to the product. Finally, "fulfillment management" deals with logistics, shipping and payments.
Core
Corporate strategy involves working in an industry and striving to make more money, usually by retaining customers and gaining new customers from competitors. To gain customers from competitors, business need to seem as though they have better quality and higher value. This is where marketing strategy comes in, using research in consumer behavior to identify needs and produce messages that tell consumers how the business's product is better than competitors.
Types of Corporate Competitive Strategy
In a low-cost strategy, the business strives to consistently achieve lower product prices than competitors. Broad differentiation strategy means attempting to appeal to more types of people than competitors by describing all the ways the product is different and superior to the competitor's product. Best cost provider strategies attempt to provide the highest quality for the lowest cost. Focused strategy, also known as niche-market strategy, seeks to out compete in a smaller segment. The niche-market strategy has two types, one based on low cost and other based on differentiation. The Value Chain
Corporate strategy and marketing strategy become linked in the value chain, which is the process of creating and marketing a product that people want. The first link in the value chain is "market-sensing," the process of using research to identify who might want to buy the product (the target market) The next link in the value chain is "new offering," during which the product is researched, developed and created to meet the specific needs of target market members. "Customer acquisition" is next; this link encompasses advertising activities aimed at attracting target market members. "Customer relationship management" follows up acquisition by ensuring that existing customers remain happy and loyal to the product. Finally, "fulfillment management" deals with logistics, shipping and payments.
Core