value chain analysis
SAP , VCM
SAP , CRM - DMS
Transporters, Convoy Drivers Association
Dealer Network, Marketing Research Firms, Vehicle Financing
Regional Warehouses, Dealer Workshops, Distributors, TASS
Value Chain Analysis: Tata Motors
Long term contract with service provider’s – transporters and agents Personnel at regional offices for over seeing the smooth transit of goods Transparency and monitoring through deployment of IT – all transactions through SAP DTL supplies for critical high value items.
Efficient storage facilities – easy storage and retrieval
Capital Equipment Manufacturing division – tooling development capabilities of global standard. Apprentice Trainee Course – ensuring stable source of skilled manpower. Kaizen & TPM team – continuous drive to improve efficiencies. Automated manufacturing processes.
Distributed manufacturing – Assembly units at South Africa, Thailand, Bangladesh, Brazil etc Maintenance – technical competence
Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities. Outbound Logistics
Stockyards, all across the country
Long term contracts with transporters – higher volume of business to transporters ensures competitive price. Regional Sales Office and Vehicle Dispatch Section linked through SAP. Efficient security system for prevention of any kind of pilferage
Marketing and Sales
Structured approach to understanding the requirements of individual customers – QFD’s conducted at regular intervals. Clear identification of product requirements, leading to development of innovative products – Tata 207 DI, Tata Ace Pan India presence and global footprint.
Independent teams for addressing the requirements of institutional customers – Defense, State Transport Units Helping to augment the scarce resources – Fiat selling vehicles...
Please join StudyMode to read the full document