Value Chain Analysis
value chain analysis
Inbound
Logistics
Operations
Marketing
Service
Outbound
Logistics
SAP , VCM
SAP , CRM - DMS
Strategic Alliances
Transporters, Convoy Drivers Association
Dealer Network, Marketing Research Firms, Vehicle Financing
Regional Warehouses, Dealer Workshops, Distributors, TASS
9
Value Chain Analysis: Tata Motors
Inbound Logistics
Long term contract with service provider’s – transporters and agents
Personnel at regional offices for over seeing the smooth transit of goods
Transparency and monitoring through deployment of IT – all transactions through SAP
DTL supplies for critical high value items.
Efficient storage facilities – easy storage and retrieval
Operations
Capital Equipment Manufacturing division – tooling development capabilities of global standard.
Apprentice Trainee Course – ensuring stable source of skilled manpower.
Kaizen & TPM team – continuous drive to improve efficiencies. Automated manufacturing processes.
Distributed manufacturing – Assembly units at South Africa, Thailand, Bangladesh, Brazil etc
Maintenance – technical competence
Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities.
Outbound Logistics
Stockyards, all across the country
Long term contracts with transporters – higher volume of business to transporters ensures competitive price.
Regional Sales Office and Vehicle Dispatch Section linked through SAP.
Efficient security system for prevention of any kind of pilferage
Marketing and Sales
Structured approach to understanding the requirements of individual customers – QFD’s conducted at regular intervals.
Clear identification of product requirements, leading to development of innovative products – Tata 207 DI, Tata Ace
Pan India presence and global footprint.
Independent teams for addressing the requirements of institutional customers – Defense, State Transport Units
Helping to augment the scarce resources – Fiat selling
Inbound
Logistics
Operations
Marketing
Service
Outbound
Logistics
SAP , VCM
SAP , CRM - DMS
Strategic Alliances
Transporters, Convoy Drivers Association
Dealer Network, Marketing Research Firms, Vehicle Financing
Regional Warehouses, Dealer Workshops, Distributors, TASS
9
Value Chain Analysis: Tata Motors
Inbound Logistics
Long term contract with service provider’s – transporters and agents
Personnel at regional offices for over seeing the smooth transit of goods
Transparency and monitoring through deployment of IT – all transactions through SAP
DTL supplies for critical high value items.
Efficient storage facilities – easy storage and retrieval
Operations
Capital Equipment Manufacturing division – tooling development capabilities of global standard.
Apprentice Trainee Course – ensuring stable source of skilled manpower.
Kaizen & TPM team – continuous drive to improve efficiencies. Automated manufacturing processes.
Distributed manufacturing – Assembly units at South Africa, Thailand, Bangladesh, Brazil etc
Maintenance – technical competence
Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities.
Outbound Logistics
Stockyards, all across the country
Long term contracts with transporters – higher volume of business to transporters ensures competitive price.
Regional Sales Office and Vehicle Dispatch Section linked through SAP.
Efficient security system for prevention of any kind of pilferage
Marketing and Sales
Structured approach to understanding the requirements of individual customers – QFD’s conducted at regular intervals.
Clear identification of product requirements, leading to development of innovative products – Tata 207 DI, Tata Ace
Pan India presence and global footprint.
Independent teams for addressing the requirements of institutional customers – Defense, State Transport Units
Helping to augment the scarce resources – Fiat selling