Using Diversity and Inclusion to Provide Better Service

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BUSI 3312: Organizational Behavior
Case Study (10%): Using Diversity and Inclusion to Provide Better Service

Name:
Mona Al Hilal

Instructor:
Dr. Beverley McNally

Submission Date:
April 7, 2013

Table of Contents
Introduction2
Question 1: Describe what is meant by diversity and equality.3
Question 2: Explain which groups are particularly covered by equality laws.4
Question 3: Analyze Tesco’s diversity strategy, explaining why it is important to the workforce, the customers and the business.5
Question 4: Describe the different network groups and organizations that Tesco support. Evaluate why each is of importance in helping the business be more competitive than its rivals.6
Conclusion8

Introduction
Tesco is a leading retailer in the UK. It serves millions of customers in a daily basis and it has a very diverse work environment, where employees are chosen depending on their talent only not depending on gender or race. Its ultimate goal is to earn customers and staff loyalty by providing the best services for its customers and creating the most friendly environment for its staff. Moreover, Tesco depends a lot on diversity within its workforce and within Tesco, “everybody is welcome”. This paper will focus on how Tesco employs diversity, inclusion and equality as a large company. It will answer some question regarding this topic.

Question 1: Describe what is meant by diversity and equality.

Diversity means relating and working with people how are having different backgrounds, cultures, perspectives and views. It is about bringing different qualities to the workforce regardless of their race, gender, nationality, background, language…etc. On another hand, equality means giving every person a chance or opportunity to reach their potential, not permitting any bias, prejudice or discrimination effect on achieving it. Equality can play a role in gender, sexual orientation, and race. Tesco promotes equality of opportunity for all groups of people. Its policy ensures that its workforce has a balance of different people where at Tesco “everybody is welcome”. To maintain equality, it has established different networks to ensure fair treatment and engage more with its people. For example, it has established a network called “Out at Tesco” that represent those with different sexual orientations. It contains lesbian, gay, bisexual, and transgender members and all are recognized and respected by other groups.

Question 2: Explain which groups are particularly covered by equality laws.

There are many groups of people that are covered by the equality law at Tesco such as women, old people, and people with different sexual orientations. Women are supported in developing their careers and raise their profile. At Tesco, all women’s issues are considered and supported it offers many training, monitoring and career sponsorship programs. Also, people with different sexual orientations are covered and recognized by the equality law. Tesco has over 1,000 lesbian, gay, bisexual and transgender members working within its walls. They also have an aging workforce where number of old people are working and sharing their previous experiences. Besides, it protects racial groups from any discrimination. Tesco help Asian groups to raise their profile of careers as well as Africans or black people. For instance, Tesco has established a network called “ABC Network” that provides training and development opportunities for black people to reach higher positions in the organization.

Question 3: Analyze Tesco’s diversity strategy, explaining why it is important to the workforce, the customers and, the business.

Tesco is greatly depending on diversity to achieve its ultimate goal. It believes in the idea that diversity brings with it a verity of talents. By using diversity strategy, recruiting and finding the right person for the right job will be possible and highly achievable. Moreover, having a mixture...
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