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A SUMMARY OF THIS BUSINESS INTERPRENUERSHIP ARTICLE;
“MALLOS FLIP-FLOPS”
Of
Orange Days Marketing www.mallonsonline.com mallosmakesscents@yahoo.com sales@mallosonline.com JAMES P. JORDAN BSBA-1E
Scent of Success taking the stink out of rubber became this couple’s key to their own business.
PROUDLY PHILIPPINE-MADE
Catering to the A and B markets, Orange Days Marketing uses top quality rubber for Mallos flip-flops. The footwear products come with fragrances such as Raspberry and Powder Fresh for ladies. Recently, the company also introduced musk-scented flip-flops for men.
With soft soles, all Mallos flip-flops are lightweight and come in colors like black, white, gray, beige, brown and navy blue. For its bags and accessories collection, the company uses mostly canvas.
To penetrate the tough flip-flop market, the company has opened its doors to design contributions from artists based in the country. As a bonus, Mallos will print the designer’s name on the flip-flops.
RUBBER STINKS – THAT’S why some people wash or rinse a new pair of slippers before wearing them. But what if these flip-flops weren’t so pungent? Mark Jao, whose family has been in the rubber business for more than 25 years, had a nose for this business opportunity. “Flip-flops are made of rubber, which has an unpleasant scent,” says the founder and the owner of Orange Days Marketing. “For us to stand out, we thought of offering something different in this industry.”
The first Mallos store was supposed to open at the Glorietta 2 in Makati City in October 2007. Unfortunately, a week before its opening date, the mysterious gas explosion that destroyed that wing of the Glorietta mall happened –which in turn changed the Jao’s plans.
With stocks in hand, the couple decided to introduce Mallos through a Christmas bazaar at the World Trade Center in Pasay City. Beyond their expectations, the consumer response was overwhelming and by January, their
“MALLOS FLIP-FLOPS”
Of
Orange Days Marketing www.mallonsonline.com mallosmakesscents@yahoo.com sales@mallosonline.com JAMES P. JORDAN BSBA-1E
Scent of Success taking the stink out of rubber became this couple’s key to their own business.
PROUDLY PHILIPPINE-MADE
Catering to the A and B markets, Orange Days Marketing uses top quality rubber for Mallos flip-flops. The footwear products come with fragrances such as Raspberry and Powder Fresh for ladies. Recently, the company also introduced musk-scented flip-flops for men.
With soft soles, all Mallos flip-flops are lightweight and come in colors like black, white, gray, beige, brown and navy blue. For its bags and accessories collection, the company uses mostly canvas.
To penetrate the tough flip-flop market, the company has opened its doors to design contributions from artists based in the country. As a bonus, Mallos will print the designer’s name on the flip-flops.
RUBBER STINKS – THAT’S why some people wash or rinse a new pair of slippers before wearing them. But what if these flip-flops weren’t so pungent? Mark Jao, whose family has been in the rubber business for more than 25 years, had a nose for this business opportunity. “Flip-flops are made of rubber, which has an unpleasant scent,” says the founder and the owner of Orange Days Marketing. “For us to stand out, we thought of offering something different in this industry.”
The first Mallos store was supposed to open at the Glorietta 2 in Makati City in October 2007. Unfortunately, a week before its opening date, the mysterious gas explosion that destroyed that wing of the Glorietta mall happened –which in turn changed the Jao’s plans.
With stocks in hand, the couple decided to introduce Mallos through a Christmas bazaar at the World Trade Center in Pasay City. Beyond their expectations, the consumer response was overwhelming and by January, their