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Business Strategy Game Report

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Business Strategy Game Report
Business strategy game | Extreme Kicks | Year 12 Report | | | |
Authors:
Brandon Morgado, Manufacturing
Khalid Mahmoud, Finance
Nick Stott, Marketing
Michelle Poirier, Human Resource Administrator: Judith BirzeDecember 1, 2011 |
Devin Noble, Accounting

Table of Contents
I Executive Summary
II Finance
Situation Analysis:
Past financial results globally
Past financial results by region
Objectives
Strategies
III Marketing Situation Analysis: Global sales and market share
Sales and market share by region Objectives
Strategies
IV Private-Label Operations
Situation analysis
Objectives
V Manufacturing (a) Plant Capacity and Production
Situation Analysis: Global By region
Objectives
Strategies (b) Manufacturing Costs per pair
Situation Analysis: Global By plant
Objectives
Strategies (c) Labour costs and performance
Situation Analysis, by plant
Objectives
Strategies

I. Executive Summary
Extreme Kicks is a leading manufacturer in the branded footwear market worldwide. We currently have manufacturing plants operating in North America and Asia-Pacific. The North American plant currently services all market and does not make any private-label shoes. The Asia-Pacific plant services North America, Asia-Pacific and Europe- Africa. Extreme Kicks takes great pride in producing shoes, which are quality shoes at a fair price. Our Senior Project managers ensure that the quality, quantities, and style are made available every single year. We also have a marketing staff that will ensure that distribution and marketing is set to maximize profits, and that they will manage the image of the company through celebrity endorsements, and retail support.
In year 12, Extreme Kicks had sales revenue of $275 million and were the lowest in the industry. Extreme Kicks market share was also average. On a positive note, Extreme Kick’s private-label segment had 100% sales and market share in the
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