Ups Case Study

Topics: World Wide Web, Strategic management, Strategy Pages: 1 (274 words) Published: November 2, 2011
UPS Case Study
1. What are the inputs, processing, and outputs of UPS’s package tracking system? 1) The inputs of the package tracking system are information about senders and receivers, such as their names and addresses, the weights of packages, the contents of the packages, the pick up dates, the type of services (ground shipping, overnight shipping, etc.) and customers’ signatures. 2) The system then processes those information to calculate and compare delivery routes for each driver and calculate the estimate delivery date for each package. 3) The outputs of the system are the most efficient delivery routes for drivers and delivery status for packages.

2. What technologies are used by UPS? How are these technologies related to UPS’s business strategy? 1) The technologies used by UPS include handheld computers, bar code scanners, wired and wireless communications networks, desktop computers, UPS’s data center, storage technology for the package delivery data, UPS in-house package tracking software, and software to access the World Wide Web. 2) UPS’s business strategy is: best service and lowest rates. By using these technologies, UPS creates the most efficient delivery route for every package. Thus the costs are reduced significantly. Additionally, customers can access the UPS web site to check delivery routes, calculate shipping rates, determine time in transit, print labels, schedule a pickup, and track their packages whenever they want to. These bring a lot of convenience to customers and therefore, give customers the best services.

3. What strategic business objectives do UPS’s information systems address? The strategic business objectives of UPS’s information systems are operational excellence, customer intimacy, and competitive advantage.
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