United Colors of Benetton
I Executive Summary
The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony.
II. Introduction
The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
III. External Analysis
A. Customer Analysis
Benetton sells women’s and men’s apparel, accessories, shoes and fragrances to clients that are mostly fashion-oriented women and men between the ages of twenty to thirty- five. Color’s is published in three editions and four languages, with a website that is both popular and praised by critics. The magazine is bi - monthly and reaches young people all over the world.
Benetton is an interesting trans - national corporation that truly has a social conscience and tries to employ models who look like the human race--even featuring gay models who are HIV positive.
B. Competitor Analysis
The clothing industry is a very broad industry selling products ranging from pants and shirts to accessories. It is affected by the la test trends in
The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony.
II. Introduction
The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
III. External Analysis
A. Customer Analysis
Benetton sells women’s and men’s apparel, accessories, shoes and fragrances to clients that are mostly fashion-oriented women and men between the ages of twenty to thirty- five. Color’s is published in three editions and four languages, with a website that is both popular and praised by critics. The magazine is bi - monthly and reaches young people all over the world.
Benetton is an interesting trans - national corporation that truly has a social conscience and tries to employ models who look like the human race--even featuring gay models who are HIV positive.
B. Competitor Analysis
The clothing industry is a very broad industry selling products ranging from pants and shirts to accessories. It is affected by the la test trends in