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Unit 306: Strategic Management

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Unit 306: Strategic Management
unit 306-Strategic Management
Unit Code - Unit Name:

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Topic Name: STRATEGIC MANAGEMENT

1. EXECUTIVE SUMMARY

All companies everywhere are facing many problems as they develop their business.
Resources (financial, human skills or assets that cannot be easily acquired) will always be limited, and risk (the possibility of an event with detrimental consequences) will always be involved.

So here is the strategic management and the environmental analysis will take a very important place to avoid all these issues in the future as long term strategy and to solve all the problems they faced by understanding their external and internal environmental, after using all the analyzing theories ,studies and factors.
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The external environment includes political, environmental, technological and sociological events or trends that can affect the business directly or indirectly.

The main objective in this report is an environmental analysis using all the factors and analyzing tools , generally conducted as part of an analysis of strengths, weaknesses, opportunities, and threats (SWOT) when a strategic plan is being developed.
Managers practicing strategic management must conduct an environmental analysis quarterly, semi-annually, or annually, depending on the nature of the business 's industry focusing on the followings:
Analyzing factors effectiveness on our organization as one of the biggest group in the healthcare services in the region.
Organization sources and competitors.
Organization values chain construction.
SWOT analysis
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He breaks the activities of the firm into primary and support activities. Primary activities—which, for most firms involves inbound and outbound logistics, operations, sales and marketing—are supported by an infrastructure of underlying support activities, including HR, IT, and purchasing. How the product or service is ultimately developed and delivered to the customer depends on the effective interaction of these variable

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