Applied Business Studies
Unit 1: Investigating Business AO1
Task 1: Describe in detail the main aims and objectives of the business
 
Our Goal
At Sainsbury’s we will deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday.
Introduction:
I will be investigating the factors that have contributed to the success of a business in terms of its main aims and objectives and the external environment factors that have affected the ability of the business to achieve its aims and objectives. I have chosen to look at J Sainsbury PLC to do this. I decided to use Sainsbury’s, as it is a long well established respected company. There is a large amount of information, available, through books, the …show more content…
Also they gave staff new hand held stock and sales systems in every store, which provides up to the minute sales and supply data to colleagues on the shop floor, which gives a more accurate picture of stock, therefore reducing wastage costs therefore maximising profit and revenue, whilst meeting the expectations of the customer. 8,500 price reductions were made to be more competitive on price and are promoted under ‘Ways to save’ logo.
“To provide a working environment where there is a concern for the welfare of each member of staff, where all have opportunities to develop their abilities and where each is well rewarded for their contribution to the success of the