Unhaggle Inc Case Study
Case Study #2
Unhaggle Inc.’s Exclusive Dealer Network Strategy
Date: Nov 4th, 2012
Table of Contents
I. Exclusive Summary…………………………………………………………………….4
II. Problem Statement…………………………………………………………………….4
III. SWOT Analysis of Micro and Macro Environments………………………………5 i.) Micro Environments……………………………………………………………5 1. Corporate Objectives………………………………………………………..5 2. Marketing……………………………………………………………………5 3. Managements………………………………………………………………..5 4. Operations (Production/ Service Process)………………………………….6 5. Finance………………………………………………………………………6 6. Research and Development………………………………………………….6 7. Human Resources……………………………………………………………6 8. Suppliers……………………………………………………………………...6 9. Competitors…………………………………………………………………..6 …show more content…
established in 2011 is first Canadian company makes it living by offering customers best auto price through internet. The company gathers more than 400 auto dealers around the big cities in Canada and put them into its online platform to serve customers with most valuable car deals. In order to expand its business and keep competitive in the market for the next year, the co-founder of Unhaggle Inc. wants to apply a strategy to make its dealers’ network more exclusively by limiting the amount of auto dealers and filter ones with good reputation and best price offering. But it may lead the company into a complex and high risky situation where they possibly end in losing both dealers and customers. To avoid this bad consequence, three strategic alternatives are developed. Strategic alternatives I targets Millennials and Generation X market by offering discounts on consulting fees when joining membership and make customers follow news and sales of Unhaggle.com. Strategic alternative II helps Baby Boomers in quick searching and provides them with choice options such as “safety and easy-handle car” that are more likely meeting their requirements. Strategic Alternatives III: Cooperate with Insurance Company Strategy- are highlight as recommendation in this market plans since it can attract more investment funds and best for company’s future developments. Implementation is brief analyzed in 5P’s: place, price, product, promotions and process which strictly lined by time. In the short term, company organizes team and starts doing research and estimating budgets. During the mid-term, team represents Unhaggle Inc. sign contract with insurance companies and confirm the partnerships. In the long run, company considers expanding markets or creating new
Unhaggle Inc.’s Exclusive Dealer Network Strategy
Date: Nov 4th, 2012
Table of Contents
I. Exclusive Summary…………………………………………………………………….4
II. Problem Statement…………………………………………………………………….4
III. SWOT Analysis of Micro and Macro Environments………………………………5 i.) Micro Environments……………………………………………………………5 1. Corporate Objectives………………………………………………………..5 2. Marketing……………………………………………………………………5 3. Managements………………………………………………………………..5 4. Operations (Production/ Service Process)………………………………….6 5. Finance………………………………………………………………………6 6. Research and Development………………………………………………….6 7. Human Resources……………………………………………………………6 8. Suppliers……………………………………………………………………...6 9. Competitors…………………………………………………………………..6 …show more content…
established in 2011 is first Canadian company makes it living by offering customers best auto price through internet. The company gathers more than 400 auto dealers around the big cities in Canada and put them into its online platform to serve customers with most valuable car deals. In order to expand its business and keep competitive in the market for the next year, the co-founder of Unhaggle Inc. wants to apply a strategy to make its dealers’ network more exclusively by limiting the amount of auto dealers and filter ones with good reputation and best price offering. But it may lead the company into a complex and high risky situation where they possibly end in losing both dealers and customers. To avoid this bad consequence, three strategic alternatives are developed. Strategic alternatives I targets Millennials and Generation X market by offering discounts on consulting fees when joining membership and make customers follow news and sales of Unhaggle.com. Strategic alternative II helps Baby Boomers in quick searching and provides them with choice options such as “safety and easy-handle car” that are more likely meeting their requirements. Strategic Alternatives III: Cooperate with Insurance Company Strategy- are highlight as recommendation in this market plans since it can attract more investment funds and best for company’s future developments. Implementation is brief analyzed in 5P’s: place, price, product, promotions and process which strictly lined by time. In the short term, company organizes team and starts doing research and estimating budgets. During the mid-term, team represents Unhaggle Inc. sign contract with insurance companies and confirm the partnerships. In the long run, company considers expanding markets or creating new