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Understanding Behaviours and Attitudes Towards Social Networking

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Understanding Behaviours and Attitudes Towards Social Networking
Contents | | |

Contents | | |

1. Research Topic 1 2. Introduction 1 3. Conceptual Framework 2 a. Engaging with Social Networking Sites b. Attitudes and behaviour towards social networking sites c. How people use social networking sites 4. Research Strategy 4 5. Methodology 7 6. Conclusion 8 7. References 9

Research Topic

Understanding behaviours and attitudes towards Social Networking

Introduction
The fast development of social networking that has been detected over the last 2-3 years is indicative of its entry into straight life and it’s mixed with our daily lives. In addition to this, there has also been significant media coverage of the development of social networking, its rapid positive results and worries around the approach. For the purpose of this research report I have intentionally put light on the social and communications facets of social networking sites. The SNS also have some drawbacks associated, such as confusion over privacy settings, probable contact with people one doesn’t know and the unintentional penalties of publicly posting delicate individual material. The purpose of this report is therefore to provide evidence-based insights into the social networking phenomenon which can be used to inform current understanding of usage and societal impacts in the UK, and to help identify some of the current and potential future issues around people’s use of social networking sites.
Like other communications tools, social networking sites have certain rules, conventions and practices which users have to navigate to make them understood and avoid difficulties. These range from the etiquette of commenting on other peoples profiles to understanding who one should and shouldn’t add as a ‘friend’.

Conceptual Framework
Engaging with Social Networking Sites
The Social networking sites also preferred to as SNS in the



References: 2. D.M. Boyd and N. B. Ellison. ”Social network sites: Definition, history, and scholarship”. Journal of Computer-Mediated Communication. 13(1), article 11, 2007. 3. D. Boyd. ”Friendster and publicly articulated social networks”. In Proceedings of ACM Conference on Human Factors in Computing Systems New York: ACM Press, 2004 4 5. Goffman,SSRN-Saving Facebook by James Grimmelmann. 2010. SSRN-Saving Facebook by James Grimmelmann. [ONLINE Journal] Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1262822. [Accessed 01 December 2010]. 6. Felt, Adrienne, and Evans, David(2008)[Online Journal] Avaiable at: http://www.cs.virginia.edu/felt/privacybyproxy.pdf [Accessed 01 December 2010] 7 8. Stern, Allen, (2006), How many social networking sites are there today?, November,25, 2010, www.centernetworks.com/number-of-social-networking-sites. 9. Steller, B. (2008, March 27). Finding political news online: Young viewers pass it along. The New York Times, p. A1.

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