Under Armour Case Analysis Essay
UnderArmour Case Review
UnderArmour
The company I selected is one of the most up and coming and edgy athletic equipment and apparel firms in the world. It is UnderArmour, and it is fastly climbing the ranks of athletic gear concerning such competitors as Nike and Adidas. UnderArmour has been able to distance themselves with a new, fresh image but at the same time they are still producing equipment that rivals the biggest competitors of the business. Not only has Under Armour seen success in their industry, but their success Financially has been completely overlooked and underrated. Their value added has ben unbelievable for their shareholders and in the public eye the company has been a fast rising competitor. According to the Under Armour SEC filing February 28 of this year, “ Our net revenues have grown to $606.6 million in 2007 from $115.4 million in 2003. We believe that our growth in net revenues has been driven by a growing …show more content…
Kevin Plank was a college football player who didn’t like that his cotton shirt absorbed water. So he developed a shirt that wicked water away from the skin making athletes feel and perform better. “The high tech fabric that he chose had qualities that could wick sweat and other moisture through the fabric to the surface instead of absorbing it. He believed that if athletes could be dry and the moisture wicking ability could help regulate temperature they would perform better. That was his concept. He started the company using $20,000 of his own money, $40,000 from credit and a $250,000 Small Business Loan,” (Lyster). It seems that this undertaking was a huge risk, and Plank, who started the business out of his grandmother’s basement, was the only person with the gall to start a sports apparel company in the face certain demise facing such giants as Nike, Adidas and Reebok. It was this underdog idea that became the basis for the Plank and his
UnderArmour
The company I selected is one of the most up and coming and edgy athletic equipment and apparel firms in the world. It is UnderArmour, and it is fastly climbing the ranks of athletic gear concerning such competitors as Nike and Adidas. UnderArmour has been able to distance themselves with a new, fresh image but at the same time they are still producing equipment that rivals the biggest competitors of the business. Not only has Under Armour seen success in their industry, but their success Financially has been completely overlooked and underrated. Their value added has ben unbelievable for their shareholders and in the public eye the company has been a fast rising competitor. According to the Under Armour SEC filing February 28 of this year, “ Our net revenues have grown to $606.6 million in 2007 from $115.4 million in 2003. We believe that our growth in net revenues has been driven by a growing …show more content…
Kevin Plank was a college football player who didn’t like that his cotton shirt absorbed water. So he developed a shirt that wicked water away from the skin making athletes feel and perform better. “The high tech fabric that he chose had qualities that could wick sweat and other moisture through the fabric to the surface instead of absorbing it. He believed that if athletes could be dry and the moisture wicking ability could help regulate temperature they would perform better. That was his concept. He started the company using $20,000 of his own money, $40,000 from credit and a $250,000 Small Business Loan,” (Lyster). It seems that this undertaking was a huge risk, and Plank, who started the business out of his grandmother’s basement, was the only person with the gall to start a sports apparel company in the face certain demise facing such giants as Nike, Adidas and Reebok. It was this underdog idea that became the basis for the Plank and his