UK Hotel Sector 
UK Hotel Sector 2014:
A focus on new markets and trends
Read the Report
rbs.co.uk/corporate
Following years of slow recovery the hospitality sector witnessed a strong appetite for growth in 2013, a trend that is set to pick up pace in 2014. Thanks to the improving economic backdrop, this year we anticipate seeing the highest levels of average daily rates (ADR), occupancy and revenues per available room (RevPAR) since 20081.
However, despite improvements, the challenges of an increasingly competitive environment remain: investment and optimisation of capital, operational vigour and changing guest demographics will remain top of mind for industry players. With continuing high levels of new supply flowing into the UK market (nearly 18,000 bedrooms were added to the UK’s hotel supply in 20122) ‘location, location, location’ will become ever more fundamental to success in 2014 and beyond.
In this special publication we provide an overview of the UK hotel industry in 2014. We review the sector’s performance, its challenges and emerging trends, paying specific attention to new and upcoming locations attracting investment and competing for their share of this renewed market.
At RBS we continue to support the hotel sector and we believe that significant business opportunities exist. A relentless commitment to innovation, remaining abreast of trends and diligently understanding market and consumer habits are vital to long-term success.
2014 Prospects
A global view
Presented at the recent World Economic Forum held in Davos was the welcome news that 39% of Chief Executives felt ‘very confident’ that their company’s revenues would grow this year, with twice as many as last year expecting the global economy to improve in the next 12 months.
Even more positively, CEOs in the hospitality and leisure sector felt most confident about their prospects among all the industry sectors1.
Following a positive 2013, sector commentators expect a ‘signature’ year for the industry,
A focus on new markets and trends
Read the Report
rbs.co.uk/corporate
Following years of slow recovery the hospitality sector witnessed a strong appetite for growth in 2013, a trend that is set to pick up pace in 2014. Thanks to the improving economic backdrop, this year we anticipate seeing the highest levels of average daily rates (ADR), occupancy and revenues per available room (RevPAR) since 20081.
However, despite improvements, the challenges of an increasingly competitive environment remain: investment and optimisation of capital, operational vigour and changing guest demographics will remain top of mind for industry players. With continuing high levels of new supply flowing into the UK market (nearly 18,000 bedrooms were added to the UK’s hotel supply in 20122) ‘location, location, location’ will become ever more fundamental to success in 2014 and beyond.
In this special publication we provide an overview of the UK hotel industry in 2014. We review the sector’s performance, its challenges and emerging trends, paying specific attention to new and upcoming locations attracting investment and competing for their share of this renewed market.
At RBS we continue to support the hotel sector and we believe that significant business opportunities exist. A relentless commitment to innovation, remaining abreast of trends and diligently understanding market and consumer habits are vital to long-term success.
2014 Prospects
A global view
Presented at the recent World Economic Forum held in Davos was the welcome news that 39% of Chief Executives felt ‘very confident’ that their company’s revenues would grow this year, with twice as many as last year expecting the global economy to improve in the next 12 months.
Even more positively, CEOs in the hospitality and leisure sector felt most confident about their prospects among all the industry sectors1.
Following a positive 2013, sector commentators expect a ‘signature’ year for the industry,