Uber New Commercial
Uber Targets Millennials with New Commercial
Uber recently released a new commercial asking for drivers, especially millennials. The main character of the commercial repeats a phrase throughout the commercial: “go from earning, to chilling”. He uses these words to target millennials that have a strong desire to work when they want to. The main character is a millennial, he goes from driving people around to relaxing in a pool and hitting a piñata at a party. Uber has effectively used this commercial to hire people by making the appeal that being an Uber driver is a great way to earn extra money, connect with a range of people, and enjoy free time at various parties and pools.
One of the first things that catches a millennials attention in this commercial is the two words “side hustle”. A younger person is more than likely going to know what the phrase “side hustle” means than a person that is above forty. They use …show more content…
The driver is shown at a party using the swing his passenger showed him in the car, to hit a piñata. He then asks his next passenger if she would like some piñata candy. This creates a connection with the two people through piñata candy. The people in the backseat are very nonchalant, giving the idea to young people that this would be a fun, interesting job with no challenges.
The third and final way Uber targets millennials is by showing that people have a lot of down time when they are not driving. This targets them specifically, because millennials tend to be a generation in which it is all about them. Through this commercial, Uber shows how the targeted audience can work when they want to and play when they desire to. The main character is shown in a swimming pool in the daytime when people are usually at work, showing millennials, they can be able to enjoy their day instead of being trapped in an
Uber recently released a new commercial asking for drivers, especially millennials. The main character of the commercial repeats a phrase throughout the commercial: “go from earning, to chilling”. He uses these words to target millennials that have a strong desire to work when they want to. The main character is a millennial, he goes from driving people around to relaxing in a pool and hitting a piñata at a party. Uber has effectively used this commercial to hire people by making the appeal that being an Uber driver is a great way to earn extra money, connect with a range of people, and enjoy free time at various parties and pools.
One of the first things that catches a millennials attention in this commercial is the two words “side hustle”. A younger person is more than likely going to know what the phrase “side hustle” means than a person that is above forty. They use …show more content…
The driver is shown at a party using the swing his passenger showed him in the car, to hit a piñata. He then asks his next passenger if she would like some piñata candy. This creates a connection with the two people through piñata candy. The people in the backseat are very nonchalant, giving the idea to young people that this would be a fun, interesting job with no challenges.
The third and final way Uber targets millennials is by showing that people have a lot of down time when they are not driving. This targets them specifically, because millennials tend to be a generation in which it is all about them. Through this commercial, Uber shows how the targeted audience can work when they want to and play when they desire to. The main character is shown in a swimming pool in the daytime when people are usually at work, showing millennials, they can be able to enjoy their day instead of being trapped in an