Turkish Airlines
Table of contents:
I. Introduction
II. Company’s Background
III. Company’s Memorandum
IV. Strategic Analysis:
Mission, Vision and Values
Marketing strategy, Aims and Objectives
SWOT Analysis
Market Research
V. Communication Campaign
VI. Recommendations
VII. Conclusion
VIII. Learning Experience
IX. Thanks
X. References
XI. Appendix
I. Introduction:
Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company.
The marketing managers are the responsible for directing and entering a company to different markets by setting a marketing plans and strategies based on information allocated by studying the markets and defining the needs and wants of customers and come up with products that satisfy the needs of customers and gain the market.
According to Richard Branson, the founder and owner of Virgin Company, one of the richest and famous entrepreneurs in the United Kingdom and worldwide, “A business has to be involving, it has to be fun and it has to exercise your creative instinct”.
In marketing we almost use the four P‘s, (product, price, promotion, place), these four P’s represent a convenient way to summarize the main factors involved in any marketing strategy.
Often, marketing strategy will evaluate a marketing plan in order to implement the strategy decided and meet the business objectives.
The purposes of marketing plan is to help you state your vision, mission and values, it needs to include your marketing budget, marketing strategy and the advertising plan you will use to market your business, and you need to keep it flexible to be sure you rich you goals and invest the money wisely.
II. Company’s Background:
Turkish Airlines is a government company that was established on May 20, 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey's Ministry of Defence. Its fleet have been made up of a
I. Introduction
II. Company’s Background
III. Company’s Memorandum
IV. Strategic Analysis:
Mission, Vision and Values
Marketing strategy, Aims and Objectives
SWOT Analysis
Market Research
V. Communication Campaign
VI. Recommendations
VII. Conclusion
VIII. Learning Experience
IX. Thanks
X. References
XI. Appendix
I. Introduction:
Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company.
The marketing managers are the responsible for directing and entering a company to different markets by setting a marketing plans and strategies based on information allocated by studying the markets and defining the needs and wants of customers and come up with products that satisfy the needs of customers and gain the market.
According to Richard Branson, the founder and owner of Virgin Company, one of the richest and famous entrepreneurs in the United Kingdom and worldwide, “A business has to be involving, it has to be fun and it has to exercise your creative instinct”.
In marketing we almost use the four P‘s, (product, price, promotion, place), these four P’s represent a convenient way to summarize the main factors involved in any marketing strategy.
Often, marketing strategy will evaluate a marketing plan in order to implement the strategy decided and meet the business objectives.
The purposes of marketing plan is to help you state your vision, mission and values, it needs to include your marketing budget, marketing strategy and the advertising plan you will use to market your business, and you need to keep it flexible to be sure you rich you goals and invest the money wisely.
II. Company’s Background:
Turkish Airlines is a government company that was established on May 20, 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey's Ministry of Defence. Its fleet have been made up of a
References: II. Company’s Background: Turkish Airlines is a government company that was established on May 20, 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey 's Ministry of Defence May 20, 1933 • Legal Shape: TRL 2.79 billion ($2.08 billion) (2004) • Employees Number: