Mahindra and Mahindra is an Indian company having different business diversions with quite a large number of establishments holding major shares in many markets, expanded into foreign markets with enough strength as if today. Mahindra have more than 100000 employees, established in 100 countries with prestigious account of business and diversity like aerospace, leisure and hospitality, farm equipments, defence, IT, automotives, industry equipments and lot more with clear set of strategies and customer appreciation. In 1960’s Mahindra as a company started its manufacturing of tractors – farm equipment, which is one of the largest and having highest turnover in farm equipments round the world. Today Mahindra as a farm equipment manufacturer is prosperously maintaining its account in more than forty countries in six continents. More than business intensions and revenue generation, Mahindra conjointly is delivering value added services and thorough analysis to maintain strict policies and strategies for the favour of their own customers, which is evident in many ways accordingly. Mahindra farm tech establishment is entered and expanded into farm support services such as agri mechanisation solutions under the brand Mahindra Appli trac which deals with crop protection, seeds and linkage in different markets, also distribution through Mahindra Shubhlabh. The firm delivers agri support information and counselling through Samriddhi, which is a Mahindra initiative and also a helping hand for the farmers and associations, to be updated and upgraded in farming methods and agriculture. This sort of initiatives makes Mahindra and Mahindra an establishment with outstanding performer and one of the prosperous in India. Strategic analysis in International trade and exporting is becoming a challenge worldwide, because of so many factors according to the change of business situations and policies globally.
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