Mahindra & Mahindra Strategies

Topics: Mahindra & Mahindra Limited, Mahindra Navistar, Tech Mahindra Pages: 4 (482 words) Published: March 17, 2013
M&M Profile

• Type:Public
• Listed at:BSE 500521
• Industry:Automotive
• Founded:1955
• Headquarters:Mumbai, India
• Area served:Worldwide
• Key people:Anand Mahindra (MD)
• Revenue:Rs. 37,026/- Crore (2011)
• Employees:15147 (2011)
• Parent:Mahindra Group

M&M History

Mahindra & Mahindra Limited (M&M) (BSE: 500520) is an Indian multinational automaker headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile manufacturers by production in India and a subsidiary of Mahindra Group conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It is ranked #21 in the list of top companies of India in Fortune India 500 in 2011.

Mahindra & Mahindra was set up as a steel trading company in 1955. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses.

Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.

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