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Treasure Valley Construction Company Case Study

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Treasure Valley Construction Company Case Study
Overview of TVCC Treasure Valley Construction Company (TVCC) was originally a partnership which was a well-established contractor in the Boise area. A Storm Window Division was created in 1997.
Demand Analysis
At the end of the first quarter of 1998, sales levels for TVCC within the storm window market (private home owners) were estimated at approximately 60% in Boise, Idaho. With first years sales expected to exceed 1.2 million dollars.
Target market consists of private home owners who require storm window installation. The private home owner segment is further delineated into an older home segment, since the storm window product is traditionally installed in older homes for weatherization and energy conservation purposes.
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