Credenhill Industries Case Study
Critical thinking and decision-making are extremely important when it comes to running a company. Mangers need to make sure that their company is always running smoothly in order to maintain a competitive edge. Decision making is very important to the company's advancement and development. In the simulation of Credenhill Industries we were able to use decision-making tools to try and solve the problems their retail electronic store in the North Dallas was having. In the simulation we applied decision-making tools and techniques to help us identify which were the real problems and find the proper solutions. Decision making starts with recognizing that there is a problem. In the simulation we were given a list of possible problems.
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If customers today are buying more internet-related accessories then Credenhill needs to get more of those items in the store. The store should sell more of what is on demand. Therefore, the product mix in the store has to be changed to reflect what customers want. The presence of the new multi-brand store a block away was also a critical problem because many of Credenhill's customers were shopping there. A way to deal with this issue is by promoting the store and its new products. The reason many customers might have stopped shopping at Credenhill is because of their product line, but if the product line changes it would be necessary to advertise their new products. The variable pay package is the third major problem in Credenhill stores because junior employees feel that they are not being paid a fair amount of money. The happier the employees are, the better their work product will be and the longer they will stay working there. We saw in the simulation that many of the more experienced employees were quitting Credenhill to go and work for the multi-brand store, the main reason being that the other store paid better wages. If wages are not competitive enough it will drive the best employees to get jobs elsewhere. Good experienced employees are critical when it comes
If customers today are buying more internet-related accessories then Credenhill needs to get more of those items in the store. The store should sell more of what is on demand. Therefore, the product mix in the store has to be changed to reflect what customers want. The presence of the new multi-brand store a block away was also a critical problem because many of Credenhill's customers were shopping there. A way to deal with this issue is by promoting the store and its new products. The reason many customers might have stopped shopping at Credenhill is because of their product line, but if the product line changes it would be necessary to advertise their new products. The variable pay package is the third major problem in Credenhill stores because junior employees feel that they are not being paid a fair amount of money. The happier the employees are, the better their work product will be and the longer they will stay working there. We saw in the simulation that many of the more experienced employees were quitting Credenhill to go and work for the multi-brand store, the main reason being that the other store paid better wages. If wages are not competitive enough it will drive the best employees to get jobs elsewhere. Good experienced employees are critical when it comes