History and background
Toyota Motor Corporation or Toyota in short, is a Japanese automaker. It is the world's second largest automaker behind General Motors. However it ranks first in net worth, revenue and profit. It is also the only car manufacturer to appear in the top 10 of the BrandZ ranking. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father (Sakichi Toyoda)'s company Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car the Toyota AA in 1936. Its headquartered in Toyota, Aichi and Bunkyo Tokyo, Japan. It also provides financial services through its division Toyota Financial Services and also creates robots besides automobiles. The company along with the original Toyota Industries form bulk of the Toyota Group. Toyota owns and operates Toyota, Lexus, Scion, has a majority shareholding in Daihatsu Motors, and has minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and the engine, motor cycle and marine craft manufacturer Yamaha Motors. The company includes 522 subsidiaries. Toyota plans to produce 9.4 million vehicles in 2007. It plans to sell 10.4 million automobiles in 2008, which would be the first time an automaker has sold more than 10 million vehicles in a year. Toyota Motor Corporation operates in the automotive industry worldwide. It engages in the design and manufacture.
Toyota business activities are in various fields which include: Automotive:
•“Toyota Rent a Car” (Car rental and leasing)
•GAZOO.com U-car (search engine for used cars)
•T-UP 9network for sales of used cars)
•“Car Lots” (used car dealers)
•Biotechnology & Afforestation
Vision and Philosophy
Toyota had come with their own guiding principles to guide their own employees which are: 1.Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2.Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3.Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. 4.Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5.Foster a corporate culture that enhances individual creativity and work value, while honoring mutual trust and respect between labor and management. 6.Pursue growth in harmony with the global community through innovative management. 7.Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.
Five mains principles of Toyoda
1.Always be faithful to your duties, thereby contributing to the Company and to the overall good. 2.Always be studious and creative, striving to stay ahead of the times. 3.Always be practical and avoid frivolousness.
4.Always strive to build a homelike atmosphere at work that is warm and friendly. 5.Always have respect for God, and remember to be grateful at all times.
Public relation and Responsibility
Toyota’s approaches to its relationships with stakeholders, compliance, and corporate governance. Through these programs:
•Toyota's CSR Concepts
•Relations with Stakeholders
•Toyota Stakeholder Dialogues
•Toyota's CSR Organization and Structures
Toyota also concern about activities related to the environment including the development of environmentally considerate vehicles and environmental preservation activities to combat global warming such as: