The Internal and External Environmental Influences and the Increasing Importance of Ecological Factors Evaluation of Toyota Company.

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TABLE OF CONTENTS

Page

1.0Introduction of Toyota---------------3 - 3

TASK 1

2.0Internal Influences

2.1Company Policies---------------4 - 4
2.2Company Vision & Mission---------------4 - 4
2.3Company Management Style---------------5 - 5
2.4Strengths---------------5 - 5
2.5Core Competencies---------------6 - 6

3.0External Influences
3.1Opportunities---------------6 - 6
3.2Threats---------------6 - 7
3.3PESTLE Analysis
3.3.1Political & Legal Environment---------------7 - 7
3.3.2Economic Environment---------------7 - 7
3.3.3Social Environment---------------7 - 8
3.3.4Ecological Environment---------------8 - 8
3.3.5Technological Environment---------------8 - 8

TASK 2

4.0The Influences of Increasing Importance of Ecological Factors
4.1Policies and Decision Making---------------9 - 9

5.0The Effectiveness of Toyota’s Response
5.1CO2 Emission Reduction---------------9 - 11
5.2Recycling---------------12 - 13
5.3Concerning Substances Discharge Impact---------------13 - 14
5.4Reducing Exhaust and VOC Emissions---------------14 - 14
5.5Others---------------14 - 15

6.0Areas for Improvement---------------15 - 15

7.0Conclusion---------------15 - 15

Reference

TITLE:THE INTERNAL AND EXTERNAL ENVIRONMENTAL INFLUENCES AND THE INCREASING importance of ECOLOGICAL FACTORS EVALUATION OF TOYOTA COMPANY.

1.0INTRODUCTION OF TOYOTA
Toyota was established in Japan in 1937; Kiichiro Toyoda was the founder of full name Toyota Motor Corporation; Toyota has grown to become one of the world’s best know automobile manufacturer. Toyota philosophy, as to be “a good corporate citizen”, is to realize stable, long-term growth through striving car making by harmony with people, society and global environment. (http://www.toyota.co.jp/en/index_company.html - 19th December 2007)

Toyota has grown to as a multinational corporation because of its expanded worldwide markets and countries. In fiscal 2007, Toyota group has sold more than 8.5million vehicles with having globalization build in 52 manufacturer companies to 26 countries and exported them into 170 countries and regions. In addition, Toyota has planned to sell 9.8 million units of automobiles in 2008 which would be the one largest of automobile industries capacity vehicles of Toyota produces to worldwide. (http://www.toyota.co.jp/en/ir/library/annual/pdf/2007/ar07_e.pdf -19th December2007)

However, nowadays ecology-environmental issues such as global warming, depletion of natural resources and air pollution issues are become more and more global concerning issues, and a responsibly duty with society and natural environment has become automobile industry responsibility. As the largest automaker Toyota has to take this responsibility as significantly as environmental issues has a particular impacts and influences to the company.

In order to understand further about Toyota, internal and external influences should be undertaken. It has detailed as following:

Task 1
2.0INTERNAL INFLUENCES
Internal influence analysis is to examine which part that the internal current situation had influence Toyota. There are company structure, vision & goals, SWOT analysis, and core competencies of Toyota it will explain as follow:

2.1COMPANY POLICIES
In January 2005, Toyota has interpreted its “Guiding Principle at Toyota” (which is a statement of fundamental business policies and it described as internal control system of Toyota) to greater detail presented in “Contribution Towards Sustainable Development” as the guideline. (http://www.toyota.co.jp/en/ir/library/cg/corporate_governance_reports_e.pdf - 19th December 2007). Toyota sustainable development has aimed that company contributing and continuing improvement to the needs of society and the earth without...
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