Toyota

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ASSIGNMENT #1ETHICS CASE

TOYOTA RECALL
Reports of Runaway Cars

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|BACKGROUND |Toyota Motor Co., Ltd. was established in 1937 with Canadian operations started in November 1988. | | |Worldwide statistics as of March 31, 2011: | | |Capital of 397.05 billion yen (approx. Cdn$5.2 billion) | | |Number of employees: 317,716 | | |Number of consolidated subsidiaries: 511 | | |Number of vehicles produced in 2010/2011 = 7,169,000 | | |(In 2010 the two millionth Prius hybrid was sold) | | |In 2009 there were concerns about Toyota’s product integrity and quality problems. | | |Toyota was expanding much too rapidly and this was evidenced by its car-quality ratings. | | | | |COMPANY INFO |Main business activities – Motor vehicle production and sales | | |Toyota's vision is " contributing to the development of a prosperous society through the manufacture of automobiles” | | |Toyota’s logo: Ideas Behind the Ovals | | |There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular | | |ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to | | |represent a mutually beneficial relationship and trust between each other. The overlapping of the two perpendicular ovals | | |inside the outer oval symbolizes "T" for Toyota, as well as a steering wheel, representing the vehicle itself. The outer | | |oval symbolizes the world embracing Toyota. | | | | |THE CASE |In September 2007 Toyota recalled 55,000 sets of heavy-duty rubber floor mats. | | |In the fall of 2009, Toyota began recalling some 4.2 million vehicles worldwide because of persistent complaints about | | |sudden unintended acceleration arguably due to gas pedals getting stuck on floor mats. | | |The National Highway Traffic Safety Administration reported that 52 people died in...
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