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Toyota
ASSIGNMENT #1 ETHICS CASE

TOYOTA RECALL Reports of Runaway Cars

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|BACKGROUND |Toyota Motor Co., Ltd. was established in 1937 with Canadian operations started in November 1988. |
| |Worldwide statistics as of March 31, 2011: |
| |Capital of 397.05 billion yen (approx. Cdn$5.2 billion) |
| |Number of employees: 317,716 |
| |Number of consolidated subsidiaries: 511 |
| |Number of vehicles produced in 2010/2011 = 7,169,000 |
| |(In 2010 the two millionth Prius hybrid was sold) |
| |In 2009 there were concerns about Toyota’s product integrity and quality problems. |
| |Toyota was expanding much too rapidly and this was evidenced by its car-quality ratings. |
| | |
|COMPANY INFO |Main business activities – Motor vehicle production and sales
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