Tourism Independence Malaysia
Malaysia is rich with diverse natural attractions which become an asset to the country’s tourism industry. This is recognized by the World Travel & Tourism Council (WTTC), who declared Malaysia as;“a destination full of unrealized potential” Malaysia is also abound in historical monuments such as old buildings from the era of Portuguese and British colonization, especially in the cities like Kuala Lumpur, Melaka, Pulau Pinang and Taiping. In addition, there are also the remains of ancient settlements like the mousoleum and settlement of Lembah Bujang Kedah and pre-historic cemetery of Gua Niah Sarawak.
Tourism industry in Malaysia started from the early 1970s and has become the second highest foreign exchange earner for the country after the manufacturing sector tourism was more focussed at beach resorts as a destination for relaxation. It was in the 1990s that it extended to include other attractions like shopping, events, theme park and nature-based. The main markets for Malaysia tourism are the neighbouring ASEAN countries especially Singapore, Thailand, Brunei and Indonesia
“Malaysia Truly Asia” is the tagline which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The branding first established 1999 had also played a major role as the marketing strategy to highlight the Malaysia unique characteristics. The uniqueness portrayed through “Malaysia Truly Asia” is the diversity of tourism products offered which comprise almost all of the attractions that exist in the other Asian countries. Visit Malaysia Year Campaign which was started in 1990 became the starting point for the expansion of the country’s tourism industry. Due to the success, the Visit Malaysia Year Campaign was repeated in 1994 and 2007. Visit Malaysia Year 2007 was launched in conjunction with the celebration of 50 years of Malaysian independence,
The involvement of a country as the venue for international events as well as organiser of meetings,
Tourism industry in Malaysia started from the early 1970s and has become the second highest foreign exchange earner for the country after the manufacturing sector tourism was more focussed at beach resorts as a destination for relaxation. It was in the 1990s that it extended to include other attractions like shopping, events, theme park and nature-based. The main markets for Malaysia tourism are the neighbouring ASEAN countries especially Singapore, Thailand, Brunei and Indonesia
“Malaysia Truly Asia” is the tagline which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The branding first established 1999 had also played a major role as the marketing strategy to highlight the Malaysia unique characteristics. The uniqueness portrayed through “Malaysia Truly Asia” is the diversity of tourism products offered which comprise almost all of the attractions that exist in the other Asian countries. Visit Malaysia Year Campaign which was started in 1990 became the starting point for the expansion of the country’s tourism industry. Due to the success, the Visit Malaysia Year Campaign was repeated in 1994 and 2007. Visit Malaysia Year 2007 was launched in conjunction with the celebration of 50 years of Malaysian independence,
The involvement of a country as the venue for international events as well as organiser of meetings,