Indonesia Tourism in the Eyes of
CHAPTER I
INTRODUCTION
1.1. The Background of the Study
Visit Indonesia campaign as an effort to make Indonesia as world’s priority holiday destination has been done since 2008 now its called Wonderful Indonesia. Prior to that campaign, government has tried many stategies in promoting Indonesia to the eyes of international. Still, Indonesia has not been able to be on the top ten of world’s choice holiday destination. This fact is the base of why a research on indonesia’s tourism is done.
Asian Info reported that tourist promotion campaigns have been staged through Indonesia's Seven Tourism Promotion Centers (P3I) abroad, in Frankfurt, Los Angeles, Tokyo, Singapore, Sydney, London and Taipei. Since 1989 the Indonesia Tourism Promotion Agency (BPPI) developed new markets and improved promotion programs.
It is also reported that tourism in Indonesia is being developed through two main programs, covering tourism and tourism products. There are five supporting programs: control of environmental pollution, education, training and tourism guidance; tourism research and development; tourism infrastructure development; and the supervision and development of arts and culture.
It is announced that the target for tourism was set in 6.5 million foreign tourists with US$9 billion in foreign exchange. Meanwhile 84.2 million domestic tourists were expected to spend nine (9) trillion rupiahs. Through various activities, tourism is expected to generate 900.000 new job opportunities.
Wikipedia Encyclopedia stated that tourism has been an important component of the Indonesian economy as well as a significant source of its foreigner exchange revenues. In 2008, the number of international tourists reached over 6 million people who spent more than 7 billion US dollars. Both nature and culture have been major components of Indonesian tourism. The natural heritage can boast a unique combination of a vast archipelago of more than 17,000 islands, the second longest
INTRODUCTION
1.1. The Background of the Study
Visit Indonesia campaign as an effort to make Indonesia as world’s priority holiday destination has been done since 2008 now its called Wonderful Indonesia. Prior to that campaign, government has tried many stategies in promoting Indonesia to the eyes of international. Still, Indonesia has not been able to be on the top ten of world’s choice holiday destination. This fact is the base of why a research on indonesia’s tourism is done.
Asian Info reported that tourist promotion campaigns have been staged through Indonesia's Seven Tourism Promotion Centers (P3I) abroad, in Frankfurt, Los Angeles, Tokyo, Singapore, Sydney, London and Taipei. Since 1989 the Indonesia Tourism Promotion Agency (BPPI) developed new markets and improved promotion programs.
It is also reported that tourism in Indonesia is being developed through two main programs, covering tourism and tourism products. There are five supporting programs: control of environmental pollution, education, training and tourism guidance; tourism research and development; tourism infrastructure development; and the supervision and development of arts and culture.
It is announced that the target for tourism was set in 6.5 million foreign tourists with US$9 billion in foreign exchange. Meanwhile 84.2 million domestic tourists were expected to spend nine (9) trillion rupiahs. Through various activities, tourism is expected to generate 900.000 new job opportunities.
Wikipedia Encyclopedia stated that tourism has been an important component of the Indonesian economy as well as a significant source of its foreigner exchange revenues. In 2008, the number of international tourists reached over 6 million people who spent more than 7 billion US dollars. Both nature and culture have been major components of Indonesian tourism. The natural heritage can boast a unique combination of a vast archipelago of more than 17,000 islands, the second longest