1.1.The Background of the Study
Visit Indonesia campaign as an effort to make Indonesia as world’s priority holiday destination has been done since 2008 now its called Wonderful Indonesia. Prior to that campaign, government has tried many stategies in promoting Indonesia to the eyes of international. Still, Indonesia has not been able to be on the top ten of world’s choice holiday destination. This fact is the base of why a research on indonesia’s tourism is done.
Asian Info reported that tourist promotion campaigns have been staged through Indonesia's Seven Tourism Promotion Centers (P3I) abroad, in Frankfurt, Los Angeles, Tokyo, Singapore, Sydney, London and Taipei. Since 1989 the Indonesia Tourism Promotion Agency (BPPI) developed new markets and improved promotion programs.
It is also reported that tourism in Indonesia is being developed through two main programs, covering tourism and tourism products. There are five supporting programs: control of environmental pollution, education, training and tourism guidance; tourism research and development; tourism infrastructure development; and the supervision and development of arts and culture.
It is announced that the target for tourism was set in 6.5 million foreign tourists with US$9 billion in foreign exchange. Meanwhile 84.2 million domestic tourists were expected to spend nine (9) trillion rupiahs. Through various activities, tourism is expected to generate 900.000 new job opportunities.
Wikipedia Encyclopedia stated that tourism has been an important component of the Indonesian economy as well as a significant source of its foreigner exchange revenues. In 2008, the number of international tourists reached over 6 million people who spent more than 7 billion US dollars. Both nature and culture have been major components of Indonesian tourism. The natural heritage can boast a unique combination of a vast archipelago of more than 17,000 islands, the second longest shoreline in the world, and a tropical climate. The beaches in Bali, diving sites in Bunaken and various national parks in Sumatra are just a few examples of popular scenic destinations. These natural attractions have complemented by a rich cultural heritage that reflects Indonesia's dynamic history and ethnic diversity. One fact that exemplifies this richness is that over 350 languages are used across the archipelago.ThePrambanan and Borobudurtemples, Toraja, Yogyakarta, Minangkabau, and of course Bali, with its many Hindu festivities, are some of the popular destinations for cultural tourism.
It is also reported that tourism in Indonesia is currently overseen by the Ministry of Culture and Tourism. International tourism campaigns have been focusing largely on its tropical destinations with white sand beaches, blue sky, and cultural attractions. Beach resorts and hotels have been developed in some popular tourist destinations, especially Bali Island as the main destination. At the same time, the integration of cultural affairs and tourism under the scope of the same ministry shows that cultural tourism has considered an integral part of Indonesia's tourism industry, and conversely, that tourism is used to promote and preserve the cultural heritage.
Wikipedia Encyclopedia stated some of the challenges Indonesia's tourism industry has to face include the development of infrastructure to support tourism across the sprawling archipelago, incursions of the industry into local traditions (adat), and the impact of tourism development on the life of local people. Tourism industry in Indonesia has also faced setbacks due to problems related to security. Since 2002, warnings have been issued by some countries over terrorist threats and ethnic/religious conflicts in some areas, significantly reducing the number of foreign visitors for a few years. However, the number of international tourists has bounced back positively since 2007, and reached a new record in 2008.