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Sport and Adventure Tourism

Simon Hudson, PhD Editor

The Haworth Hospitality Press® An Imprint of The Haworth Press, Inc. New York • London • Oxford

© 2003 by The Haworth Hospitality Press, an imprint of The Haworth Press, Inc. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580. Cover design by Jennifer M. Gaska. Library of Congress Cataloging-in-Publication Data Sport and adventure tourism / edited by Simon Hudson. p. cm. Includes bibliographical references and index (p. ). ISBN 0-7890-1275-8 (alk. paper)—ISBN 0-7890-1276-6 (alk. paper) 1. Sports and tourism. I. Hudson, Simon. G155.A1 S627 2002 338.4'791—dc21 2001051686

CONTENTS
About the Editor Contributors Foreword Don Schumacher Preface Acknowledgments Chapter 1. An Introduction to Sport and Adventure Tourism Lisa Delpy Neirotti Defining Sport Tourism Sport Tourism: The Supply Side A Profile of the Sport Tourism Industry Adventure Tourism The Future of Sport Tourism Summary Chapter 2. Historical Perspectives of Sport Tourism John Zauhar Introduction Greece: The Foundation The Persian Empire: The Soil and the Soul The Etruscans: Causal Influence Rome: The Aristocratic Expression Byzantium: A Glittering Civilization The Crusades: Picturesque and Eventful The Islamic Scene: Resources of the Earth Europe: The Recovery The Renaissance Period The English Enchantment: Knowledge to Reason xvii xxi 1 2 3 13 14 17 21 27 27 27 29 30 30 32 32 33 34 35 36 ix xi xv

The Eighteenth Century: Dominated by War The Nineteenth Century: The Stepping-Stones Mega Interests of the Twentieth Century Conclusion Chapter 3. Sport Event Tourism: Planning, Development, and Marketing Donald Getz Introduction What Is Sport Event Tourism? The Sport Event Tourist Forces and Trends Shaping Sport Event Tourism Planning, Developing, and Marketing Sport Event Tourism Case Study: Seminole County, Florida, Convention and Visitors Bureau Conclusion Useful Web Sites Chapter 4. Winter Sport Tourism Simon Hudson Evolution of the Market Market Size Destinations Ski Field Location and Development The Consumer Future Prospects Case Study: Whistler Resort in Canada Appendix A: Hotel Markets Area of Origin Appendix B: Demographic Profiles of Whistler’s Seasonal Visitors Relevant Web Sites Chapter 5. Marine Tourism Gayle Jennings Introduction Types of Marine Tourism Marketing Issues

37 39 44 48 49 49 50 55 60 64 78 84 85 89 89 92 95 98 100 102 111 118 119 120 125 125 127 145

Management Issues Future Prospects Summary Case Study: Shoalwater Bay in the Great Barrier Reef, Australia Relevant Web Sites Chapter 6. Golf Tourism Mark Readman Introduction Golf History and Development of Golf Tourism The Development and Use of Golf As a Destination Marketing Tool Reasons for the Development of the Golf Tourism Product The Golf Market Product The World Golf Tourism Market Golf Tourism Effects Case Studies Conclusion Relevant Web Sites Chapter 7. Adventure Tourism Paul Beedie Introduction The Commodification of Adventure What Is Adventure Tourism? Mountains and Commodification Theoretical Connections Case Study 1: Trekking in Nepal Influences upon British Adventure Tourism The Role of the Guide The Control of Information The Importance of Technological Developments Case Study 2: The Foundry Climbing Centre Conclusion: The Future Relevant Web Sites

147 150 151 152 157 165 165 166 171 172 176 180 187 193 198 199 203 203 206 208 210 212 215 220 221 225 227 230 234 236

Chapter 8. The Business of Adventure Tourism Ross Cloutier Introduction The Evolution from Lifestyle to Business The Business Mosaic Adventure Business Administration Adventure Business Management Adventure...
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