Topshop
Introduction
I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for the boutique sections of Topshop.
Target consumer.
Topshop is a women’s fashion store catering for the around sixteen to twenty-five age range. Topshop is at the middle end of the high street retailer. The clothes are reasonably priced and quite average among its competitors. The clothes would be worn by many different types of people. From young professionals, to pop stars, women on lower wage jobs as well as students. The target consumers would have an average household income; she would probably be a young professional on a lower wage bracket than she might be in a few years time. She wants to look fashionable but does not have too much money to spend on clothes. She probably is just starting her career or is a student because Topshop offers an NUS discount. The average Topshop shopper would live on her own in a small flat, she would go to the gym regularly, enjoy going out for a drink in the evening and goes to clubs at weekends. She would not be married and have no children and so a large percentage of her income can be spent on clothes for herself.
I would say the best selling products of Topshop is their jeans and denim range. This is because most people in their target market needs a pair of jeans. Topshop has a
I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for the boutique sections of Topshop.
Target consumer.
Topshop is a women’s fashion store catering for the around sixteen to twenty-five age range. Topshop is at the middle end of the high street retailer. The clothes are reasonably priced and quite average among its competitors. The clothes would be worn by many different types of people. From young professionals, to pop stars, women on lower wage jobs as well as students. The target consumers would have an average household income; she would probably be a young professional on a lower wage bracket than she might be in a few years time. She wants to look fashionable but does not have too much money to spend on clothes. She probably is just starting her career or is a student because Topshop offers an NUS discount. The average Topshop shopper would live on her own in a small flat, she would go to the gym regularly, enjoy going out for a drink in the evening and goes to clubs at weekends. She would not be married and have no children and so a large percentage of her income can be spent on clothes for herself.
I would say the best selling products of Topshop is their jeans and denim range. This is because most people in their target market needs a pair of jeans. Topshop has a