What we love about marketing is that it is a continually in a state of evolution. From email and mobile to the real-time web, to social acquisition and personalization capabilities, marketing technology innovates and improves. Through all of this, the best marketing innovations find ways to improve an organizations ability to foster and develop relationships with customers and prospects. In celebrating Neolane’s 10 years of marketing technology innovation we wanted to take a look back at 10 of the greatest marketing innovations of the past decade, in an approximate order of significance.
1-to-1 marketing (personalization) refers to marketing strategies applied directly to a specific consumer. With four main steps in the process (identify, differentiate, interact and customize), organizations like Amazon, Nike, and Dell all leverage one-to-one marketing campaigns in their overall marketing mix. Today this may seem very basic, but 10 years ago this was a marketing breakthrough. Today marketers are still finding ways to innovate using 1-to-1 personalization.
Beyond Angry Birds and Farmville, the concept of gamification refers to the use of game design techniques to solve problems and engage audiences. You are seeing this in some respects when you share this post in places like Twitter, LinkedIn, and Facebook, by way of the “progress buttons” illustrating the number of shares and likes. Additional methods of gamification that have become more widely adopted include: •Achievement “badges”
The concepts within gamification tactics are getting more heavily integrated in employee recognition programs, wellness adoption programs, and even project management tools.
Group buying, also known as collective buying, might have been around for centuries, but widespread internet adoption has allowed...