Tesco Boston Matrix and Ansoff Matrix

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Access to Business Unit Title: Marketing - Level 3

Credit Value: 6 credits Tutor: Alison Unwin

Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk

This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper

The Learner should be able to: 1. Establish the importance of the marketing environment

The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the Product Life Cycle in various forms 3.4 Investigate different pricing strategies 3.5 Analyse the significance of place and different distribution techniques 4.1 Investigate and contrast the use of new and/or emerging technology in the marketing and distribution of specific products.

2. Appreciate the significance of Marketing Strategy

Essay 800-1000 words

3. Recognise the use of Marketing Tactics

Research report Approx 1500 words together with a short reflective account

4. Understand the significance of new and emerging technologies to marketing strategy and process

Research report Approx 1500 words together with a short reflective 1

account The outline of the unit content includes: Marketing environment, marketing strategy, marketing tactics, new and emerging technologies.

The unit content will be delivered in the form of: Tutor lectures, handouts, activities and the use of the internet for additional research. The handouts and lectures will give you the basic information you need for your assignments but it is important that you do other research on the topics to be able to deliver an excellent piece of work.

The written assignments will be given in the next few weeks. As with all your other assignments it is important to correctly reference any work you use from books, publications and the internet. Please see the booklet given to you during your induction or research project lessons for how to reference correctly and how to complete your bibliography.

Deadlines: The final deadline for the whole unit is the last week in January but there will be earlier deadlines for Learning outcomes 2 and 3 and the answer paper will be done in the class room during a lesson (probably after the October half term). All deadlines will be given to you when you are given your assignment briefs. All extensions will be done through the correct procedures (as per your course handbook) and any deadlines missed without a valid extension will only be marked at the lower Pass. All completed assignments will be handed into the tutor in a hard copy with the correct ‘front sheet’ fully filled in.

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Assignment brief
Grading Criteria:  To get a Pass you will have to answer all the Learning outcomes to a satisfactory level  To get a Merit you will need to fulfil the Learning outcomes and the Grade Descriptors 1, 2 & 7 (look at the Merit column)  To get a Distinction you will need to fulfil the Learning outcomes and the Grade Descriptors 1, 2 & 7 (look at the Distinction column)

A copy of the Grade Descriptors are attached to this document

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Learning Outcome No 1 – Answer paper Learning Outcome No 2 - Essay 800-1000 words

Learning Outcome No 3 - Research report Approx 1500 words together with a short reflective account Learning Outcome No 3 - Research report Approx 1500 words together with a short reflective account

The reflective account should be an evaluation about how you have found researching and writing the report.

Scenario You work for a...
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