Toenaildoc Executive Summary
Written Report
Identify and Evaluate Marketing Opportunities BSBMKG501B
Keita Kuramoto s61414 Executive Summary
Toenaildoc has served podiatry treatment in Peth for 25 years. This report shows opportunities which the business has and analysing those opportunities. Porters 5 forced competition model and Pest analysis are used to analyse current market and find out potential opportunities. The marketing plan including Implementation plan as well as 5Cs situation analysis, SWOT analysis, target markets and marketing objectives is shown in second part of this report.
Cooperation with other personnel with good communication is necessary to progress the implementation plan without time wasting and also time table and check list will be used …show more content…
Podiatry services include the prevention, diagnosis, treatment and rehabilitation of medical conditions affecting the feet and lower limbs. Toenaildoc is specialised in permanently fixing ingrown toenails and custom made foot orthoses treatment for foot, knee and back pain as well as they provide general podiatry services such as cutting toenail and removing corn. There are 2 Tonaildoc clinics in Perth and they are located in Morley and Warwick. Morley clinic is the main clinic and opens 5days a week and provides all sorts of podiatry and orthotic treatments. Warwick clinic opens 2 days a week on Tuesday and Thursday and mainly accept ingrown toenail …show more content…
However maintaining regular customers who gives stable sales to the business is also important. The clinic uses the software called Front Desk to manage patients’ data and appointments. Front Desk has lots of different functions although the clinic does not use all of them. So it can be improve business management system to find out new functions which are useful to improve communication with customers etc. Laser toenail fungus removal treatment is getting popular but not many podiatry clinics in Perth provide this service. Installing this system enable the clinic to give extra choice of treatment to customers and may improve their satisfaction. Opening new clinic can be good strategy gaining customers in new market. Place of new clinic has to be chosen carefully based on market research where has less
Identify and Evaluate Marketing Opportunities BSBMKG501B
Keita Kuramoto s61414 Executive Summary
Toenaildoc has served podiatry treatment in Peth for 25 years. This report shows opportunities which the business has and analysing those opportunities. Porters 5 forced competition model and Pest analysis are used to analyse current market and find out potential opportunities. The marketing plan including Implementation plan as well as 5Cs situation analysis, SWOT analysis, target markets and marketing objectives is shown in second part of this report.
Cooperation with other personnel with good communication is necessary to progress the implementation plan without time wasting and also time table and check list will be used …show more content…
Podiatry services include the prevention, diagnosis, treatment and rehabilitation of medical conditions affecting the feet and lower limbs. Toenaildoc is specialised in permanently fixing ingrown toenails and custom made foot orthoses treatment for foot, knee and back pain as well as they provide general podiatry services such as cutting toenail and removing corn. There are 2 Tonaildoc clinics in Perth and they are located in Morley and Warwick. Morley clinic is the main clinic and opens 5days a week and provides all sorts of podiatry and orthotic treatments. Warwick clinic opens 2 days a week on Tuesday and Thursday and mainly accept ingrown toenail …show more content…
However maintaining regular customers who gives stable sales to the business is also important. The clinic uses the software called Front Desk to manage patients’ data and appointments. Front Desk has lots of different functions although the clinic does not use all of them. So it can be improve business management system to find out new functions which are useful to improve communication with customers etc. Laser toenail fungus removal treatment is getting popular but not many podiatry clinics in Perth provide this service. Installing this system enable the clinic to give extra choice of treatment to customers and may improve their satisfaction. Opening new clinic can be good strategy gaining customers in new market. Place of new clinic has to be chosen carefully based on market research where has less