To make money is our only objective
"To make money is our only objective”
Advertisers always find some ways to control the market. Producers try not making art films instead of commercial films because "To make money is our only objective.” Michael Eisner, Disney CEO 1984-2005
. Though advertisements could be deceiving and ineffective in modern movies, sometimes they enhance and add to what is to be delivered. It is very easy to think of an example of movies that put in sponsors’ products excessively. They do that to develop a subconscious image or idea in the viewers’ minds, kind of like commercials. The difference is that with cinematography is widely considered an art form where as commercials are very short snippets of “brainwash”. Sponsors play with the idea since the appearance of the product is indirect to the storyline, the effect is somewhat believed to be more subtle and subconscious. I remember seeing plenty brand names in movies but never considered if they are related to the plot line.
I chose to watch and write about the 2013 movie “Identity Thief”. This movie was advertised clearly as a comedy, which took place in current time. Assuming the artistic level of most comedies is lower than other genres; most of their sponsorships are probably from businesses rather than academies or private funds. Also because of the time setting of the movie is current, many more advertisements would be relevant and appropriate thus revealing more icons.
I consciously paid close attention to the frequency and details where recognizable products are showed, hoping to discover more. Surprisingly, the number of logos was minimal. Even when shown they are relevant to the storyline and not dramatic at all. One of the characters is a shopaholic so brand names on the bags were visible. When I think about it however, it wouldn’t make sense if the director tries to hide or cover the names on the bag because that wouldn’t be candid. Most of the brands didn’t reappear, the ones that did were the products that
Advertisers always find some ways to control the market. Producers try not making art films instead of commercial films because "To make money is our only objective.” Michael Eisner, Disney CEO 1984-2005
. Though advertisements could be deceiving and ineffective in modern movies, sometimes they enhance and add to what is to be delivered. It is very easy to think of an example of movies that put in sponsors’ products excessively. They do that to develop a subconscious image or idea in the viewers’ minds, kind of like commercials. The difference is that with cinematography is widely considered an art form where as commercials are very short snippets of “brainwash”. Sponsors play with the idea since the appearance of the product is indirect to the storyline, the effect is somewhat believed to be more subtle and subconscious. I remember seeing plenty brand names in movies but never considered if they are related to the plot line.
I chose to watch and write about the 2013 movie “Identity Thief”. This movie was advertised clearly as a comedy, which took place in current time. Assuming the artistic level of most comedies is lower than other genres; most of their sponsorships are probably from businesses rather than academies or private funds. Also because of the time setting of the movie is current, many more advertisements would be relevant and appropriate thus revealing more icons.
I consciously paid close attention to the frequency and details where recognizable products are showed, hoping to discover more. Surprisingly, the number of logos was minimal. Even when shown they are relevant to the storyline and not dramatic at all. One of the characters is a shopaholic so brand names on the bags were visible. When I think about it however, it wouldn’t make sense if the director tries to hide or cover the names on the bag because that wouldn’t be candid. Most of the brands didn’t reappear, the ones that did were the products that
Cited: Berger, Peter. L., 1963, Invitation to Sociology: A Hunanistic Perspective. Garden City. New York: Doubleday Anchor Books. McGee, Reece. 1975. Points of Departure: Basic Concepts in Sociology. 2nd ed. Hinsdale. IL: Dryden Press. Siklos, Richard (February 9, 2009). "Why Disney wants DreamWorks". CNN/Money. Retrieved February 9, 2009 Haynes, T. (n.d.). Social Responsibility and Organizational Ethics. Retrieved May 8, 2010, from Answers.com: http://www.answers.com/topic/social-responsibility- and-organizational-ethics