Disney Video Case Transcript

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Walt Disney imagineering is the creative arm for the Walt Disney Company JOE - It creates the theme parks all around the world “we dream it up, come up with the ideas and we design it and we build it” I felt there should be a place built where parents and children could have fun together In 1955, Walt Disney famed for creating timeless and memorable animated feature films as Cinderella and snow white and the 7 dwarfs opened what became to be known as the happiest place on earth. To help realize the Disneyland theme park, he created Walt Disney Imagineering a group of artists and craftspeople who design and create Disney themed venues “It all started with a daddy with 2 daughters wondering where he could take them where he could have a little fun with those two “ Being the first of its kind, Disneyland, with its differently themed lands, live visits from animated characters and a host of remarkable innovations in animatronics was a smash hit The park faced its share of opening day troubles like malfunctioning water fountains n hot opening day but overall it was operating safely in California 16 years later, the one and only happiest place on earth began appearing in other places on earth. The first expansion to Walt Disney world in Florida created new opportunities for Imagineering to experiment and they created attractions like Epcot center – a taste of cultures from all over the world. The results drew fans from across the globe, but later iterations at the park in Europe and Asia are the first real experiments in bringing Disney entertainment directly and personally to a global audience right in their front yard. But how does a company like Disney preserve its fundamental message and still cater to the widely varying tastes of the different world cultures. Well it takes a good bit of Imagineering. “The Disney brand works so well because at its core the brand is about very human traits. Things that resonate across the human experience. There’s stories...
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