To Implement a User Friendly Interface and Display System.

Topics: Nursing, Public relations, Bachelor of Science in Nursing Pages: 30 (4679 words) Published: May 22, 2013
Introduction The topic which will be covered in this project is ‘The public
relation (PR) strategies used in promoting the nursing degree amongst young
people’. From the Royal College of Nursing’s (2004, pg 214), nursing is
defined as “The use of clinical judgement in the provision of care to
enable people to improve, maintain, or recover health, to cope with the
health problems, and to achieve the best possibility quality of life,
whatever their disease or disability, until death”. According to
Jaan (2008) the nursing profession has ‘witnessed a lot of changes over
last few decades’. In this rapidly changing environment, there is a
importance given to nursing jobs and this is why a nursing degree is
It is also important to notice the changing trends in these areas for
gaining a successful career path. Ann Keen the Minister of Health
announced that all new nurses will have to hold a ‘degree-level
qualification’ to enter the profession from 2013. Keen (2009) also
that all students who undertake a nursing degree will ‘receive a
bursary as the hospitals have a low number of nurses at present’. A
is a sum of money scholarship arranged to a university student in need
this is available to all nursing students as it is government funded.
According to William Harrell (1994) PR is about reputation, with the
aim of
earning understanding, support, influencing views and performance. It
the planned and sustained effort to establish and maintain goodwill and
mutual understanding between an organisation and its publics. According
the CIPR (Chartered Institute of Public Relations), PR takes many forms
different organisations and comes under many titles, including public
information, investor relations, public affairs, corporate
marketing or customer relations. PR helps to shape the organisation and
way it works. Through research, feedback communication and evaluation,
practitioner needs to find out the concerns and expectations of a
publics and explain them to its management. The overall aim that needs
be established in order to answer the research question is ‘To explore
strategies used in promoting the nursing profession’. To achieve this
there are two objectives set which will need to be completed and these
‘To determine what are the PR strategies used in promoting nursing
throughout Northern Ireland’ and ‘To determine the impact of PR
in the nursing profession’.

According to Gonick and Smith (1993) a null hypothesis is a numerical
hypothesis that is tested for probable rejection under the assumption
it is true and this idea was introduced by R. A. Fisher. The null
hypothesis is the promotional strategies will not have an effect on the
uptake of nursing degrees. A second hypothesis has shown that there is
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