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Sofina’s Cupcakery
Sofina’s Cupcakery

417 N Market Street
Wilmington, DE 19801
302-679-2351
Mon. - Sat. 8:30am- 9:00pm
Sofinascupcakery@gmail.com
Mon. - Sat. 8:30- 9:00
417 N Market Street
Wilmington, DE 19801
302-679-2351
Mon. - Sat. 8:30am- 9:00pm
Sofinascupcakery@gmail.com
Mon. - Sat. 8:30- 9:00
Business Plan
Sofina Shekhar
President/CEO
Business Plan
Sofina Shekhar
President/CEO
GRAND OPENING!
GRAND OPENING!
BEST CUPCAKES IN TOWN!
BEST CUPCAKES IN TOWN!

Sofina’s Cupcakery
BUSINESS PLAN CONTENTS

Victor Kiam Quote……………………..| Page 2|
Business Name/Type…………………..| Page 3|
Cover Page………………………………..| Page 4| Executive Summary……………………| Page 5|
Product Description……………………| Page 6|
Market Analysis…………………………| Page 7|
Marketing Plan…………………………..| Page 8|
Business Card……………………………| Page 9|
Company Letter Head…………………| Page 10|
Salaries……………………………………..| Page 11| Organizational Chart…………………..| Page 12|
Room Layout……………………………..| Page 13| Business Plan Research……………..| Page 14|
Business Plan Research……………..| Page 15|
Business Plan Research……………..| Page 16|
Telephone #’s / Websites…………....| Page 17|
Budget List……………………………….| Page 18| Budget List………………………………..| Page 19|

"Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage."

Victor Kiam

NAME Sofina shekhar PERIOD 5

BUSINESS NAME:
Sofina’s Cupcakery

BUSINESS TYPE:
Sole Proprietor

PRODUCT:
Cupcakes

Sofina’s Cupcakery
417 N Market Street
Wilmington, DE 19801
302-679-2351
Sofinascupcakery@gmail.com

Sofina’s Cupcakery
417 N Market Street
Wilmington, DE 19801
302-679-2351
Sofinascupcakery@gmail.com

___________

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EXECUTIVE SUMMARY

Introduction
Sofina’s Cupcakery will provide you with the most delicious cupcakes in town. We are known for our excellent customer service as well as our wide array of scrumptious cupcakes. You will be taken care of and provided with the best cupcakes in town at Sofina’s Cupcakery.

The company history
Our business was opened in 2009. With our delicious cupcakes, people have been pleased for the last 3 years. Sofina’s Cupcakery promises delectable cupcakes, as well as the best customer service in town. We are open Monday- Saturday, 8:30am- 9:00pm. Come in and get a delicious cupcake.

Products and services
Sofina’s Cupcakery promises delectable cupcakes at reasonable prices. We also are known for our excellent customer services and ability to please each and every customer that walks into Sofina’s Cupcakery. We have lots of people on hand at all times to get everyone what they need.

Market and target
Sofina’s Cupcakery is targeted towards everyone who likes cupcakes and is in the mood for a treat. We will put an ad on the radio as well as in the local newspaper. If we have enough money, then we will put an ad on a local TV station.

Budget
My budget is $2,000,000.

Objective for business
My objective for my business is to provide everybody who walks into Sofina’s Cupcakery with delicious cupcakes as well as the best customer service in town.

Mission statement
To provide you with the best customer service as well as the most delectable cupcakes in town.

Keys to success
We will increase customers by offering 50% to anyone who attends our grand opening party.. We will have the best customer service and greatly advertise that fact. We will use bright colors in our ads to attract children and people most likely to buy our cupcakes.

Sofina’s Cupcakery
PRODUCTS/SERVICES

I. Description of the Industry – The products that we will be selling, are cupcakes. There are 10 flavors of cupcakes. They are; vanilla, pumpkin, banana, coffee, chocolate, lemon, peanut butter, carrot cake,...
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