Preview

Title

Powerful Essays
Open Document
Open Document
9684 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Title
MARKETING
ASPECT

SCOPE OF MARKETING * Introduction

* Executive summary

* Major Assumptions

* Service Description

* Market Strategy

* Channel of Distribution

* Channel of Distribution Analysis * Comparison of Services with its Competitors * Areas of Dispersion * Survey questionnaire * Survey Questionnaire Results * Analysis of Survey Questionnaire * Description of existing competitors * Demand * Total household population in the target cities * Annual population growth rate for the target cities * Historical population for the three target cities * Computation for the potential demand and actual demand of target cities * Average growth rate for the population of local tourist in Cebu; 2004-2008 * Population of local tourist in Cebu; 2004-2011 * Computation for actual demand of local tourist * Average growth rate for the population of foreigners in Cebu; 2004-2010 * Historical population of foreigners in Cebu * Actual demand for foreigners in Cebu * Summary of past demand * Demand analysis * Computation of the past and projected demand * Past and projected demand summary * Past and projected demand analysis * Line fitting of past and projected demand * Line fitting of past and projected demand analysis * Supply * List of competitors * Competitors * Supply calculation * Top three direct competitors * Historical supply of the three competitors * Summary of supply of the three competitors * Supply of the three competitors analysis * Total supply * Supply analysis * Computation of past and projected supply * Past and projected supply summary analysis * Line fitting of the past and projected supply * Line fitting of the past and projected supply analysis * Summary of past demand and supply * Summary of projected demand and projected supply * Past demand - past
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing Plan Template
    • 269 Words
    • 2 Pages

    Marketing Plan Template

    Price 3 3. Place 3 4. Promotion 4 V. Strengths, Weaknesses, Opportunities and Threats 4 VI. Marketing Objectives and Goals 4 VII. Marketing Tactics* 4 VIII.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Title
    • 309 Words
    • 2 Pages

    Title

    1. What is the application ZenMap GUI typically used for? Describe a scenario in which you would use this type of application. / Scanning all domains within the local domain. / If I was a financial accountant, I would use this to see what my employees are accessing and who is doing what on the company internet. I would like to find out who is compromising their privileges and accessing inappropriate sites.…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Appendix
    • 1088 Words
    • 5 Pages

    Appendix

    Appendix Appendix Contents Table 1. Computed values for Demand 41 Figure 1. Graph for Demand 42 Table 2. Moving Average Technique 43 Table 3. Linear Regression Analysis 43 Table 4.…

    • 1088 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    title
    • 379 Words
    • 2 Pages

    title

    The article titled “Working at McDonald’s” by Amitai Etzioni is in short describing how there is no individuality in working at a fast food restaurant. Kids have no initiative and cannot make many individual decisions for themselves. There is no real career training when it comes to working in a fast food restaurant. In saying this, Etzioni is correct. After all he the winner of the 2001 John P. McGovern award in Behavioral Sciences. He states that McDonald’s is bad for kids, not because of the food itself (which is still unhealthy) but because of the fact that they are working for them. Also, the hours children have to work are ridiculous.…

    • 379 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    title
    • 350 Words
    • 2 Pages

    title

    When I finished reading the book “Escape from Camp 14” by Blaine Harden, I realized that there were so many serious problems we should have known about the circumstance of the North Korea. It was actually much more horrible than I expected. What I have seen through this book was not only Shin’s awful situation but also the tragic relationship between Shin and his parents because of hunger, education and dehumanization.…

    • 350 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Title
    • 537 Words
    • 3 Pages

    Title

    demonstrate your understanding of HRM ideas by being able to show how they are relevant and useful to a particular example. This part of the TMA is worth 30 marks. Part (d) The final part of the TMA asks you to perform a simple web-based information search about the concept you have chosen and to present information succinctly. You need to include the URLs, the date the websites were accessed and why you chose them, and also state how trustworthy this information is to gain the full 5 marks available. 3.4 TMA 02 Part II Part II of TMA 02 is worth the other 10 marks (the TMA is marked out of a total of 100). The first 5 marks are based on your tutor’s monitoring of your contributions to the TGF discussions associated with B120 Book 2. Your tutor will introduce these at the appropriate time. We expect you to participate in all TGF discussions for Book 2. If your tutor does not feel you have participated in at least two of these, the 5 marks will be lost. The second 5 marks for Part II are based on another piece of work which will be a short report you will submit in the same file as Part 1 of the TMA, at the end. This will be a brief summary of one of the TGF discussions relating to Book 2 and what you have learned from it. It should not be any longer than 200 words. Remember that you must submit this short report at the end of your TMA through the eTMA system.…

    • 537 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    title
    • 566 Words
    • 2 Pages

    title

    People fear change. People fear persecution. In the play The Crucible fear is used ridiculously to persecute the innocent and save ones self. Salem, a puritan community, had god and religion as its number one priority. Therefore the devil was the people of Salem's greatest fear. In he United States during the cold war, people feared communism. Here came the creation of McCarthyism, this is almost identical to the events of Salem, people were accused in the United States of being communist sympathizers, usually without much evidence, and people were persecuted. Arthur miller himself was accused of being a communist supporter and charged after his writing of The Crucible. Even more recently terrorism is the world's greatest fear, and therefore people are persecuted, not in a court of law but in society. These people are discriminated against due to race or culture without any evidence that they are terrorists or murderers. This strongly links to the major themes in the play.…

    • 566 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Title
    • 663 Words
    • 3 Pages

    Title

    Your test fee entitles you to request that scores be sent to as many as four graduate institutions or fellowship sponsors. For the computer-based GRE® revised General Test, you will be asked to designate your score recipients at the test center. For the paper-based GRE revised General Test, you will be asked to designate your score recipients during registration or on your admission ticket correction stub. And with the new ScoreSelectSM option, you can decide which test scores to send to the institutions you designate, so you can send the scores you feel show your personal best, giving you more confidence on test day.…

    • 663 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Title
    • 252 Words
    • 2 Pages

    Title

    1. Why would evidence of inconsistency of measured happiness levels for a single individual cast considerable doubt on the appropriateness of comparing happiness levels across individuals?…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Regression
    • 1125 Words
    • 5 Pages

    Regression

    There is no logical link between the demand in the future and what has happened in the past. There are other factors which can be logically linked to the demand.…

    • 1125 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Competitiveness and investment attractiveness of the Chilean wine industry
    • 3600 Words
    • 10 Pages

    Competitiveness and investment attractiveness of the Chilean wine industry

    The last few decades have brought major transformations and changes to the wine industry in Chile, between 1990 and 1993 an additional of 10,000 hectares of various strains wine grapes were planted in conjunction with large investments in new technologies for production of wine, with a focus on the growth of the international markets. (Viña Veramonte, 2013) these changes and investments have led to the industry booming as Chile’s skilled winemakers have been able to grow with the technology and produce a distinctively unique world class wine, consumed all over the…

    • 3600 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Hey, this is a title.
    • 772 Words
    • 3 Pages

    Hey, this is a title.

    3. What is the role of nature in the case, and of nurture in this story?…

    • 772 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Feasibility Study Outline
    • 682 Words
    • 3 Pages

    Feasibility Study Outline

    - growth rate of the population of respondents for the past 5 years; (last yr - prev. yr)/ prev. yr…

    • 682 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Outlook of Domestic and International Tourism in the Philippines
    • 2580 Words
    • 11 Pages

    Outlook of Domestic and International Tourism in the Philippines

    According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6.6 M international arrivals and 34.8 M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6.78% to GDP and employing 6.5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinations. Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific.unwto.org/sites/all/files/pdf/philippines_5.pdf)…

    • 2580 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    bshrm students
    • 371 Words
    • 2 Pages

    bshrm students

    International tourism; number of arrivals in Philippines was last measured at 3520000 in 2010, according to the World Bank. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.This page has the latest values, historical data, forecasts, charts, statistics, an economic calendar and news for International tourism - number of arrivals in Philippines.…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics