Tim Cook Letter To The Apple Community Summary

Tim Cook's letter to the Apple Community is a wonderful example of an effective business message. Prior to reading the letter, I was skeptical of Apple's views and how they justified not paying the tax. After studying the message I have a better understanding of Apple's perspective. I now believe that Apple is correct. The tax that they are expected to pay is not justified. Tim Cook's professionalism and competence are what led to my support of Apple.

Cook begins his message by providing a brief history on the relationship between Apple and Ireland. This history gives the reader a bit of insight into the parties' relationship. Cook says, " We have operated continuously in Cork ever since, even through periods of uncertainty about our own