Preview

Tiger Woods Scandal Summary

Good Essays
Open Document
Open Document
117 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tiger Woods Scandal Summary
For instance, Tiger Woods’s scandal agitated a media madness, forcing some of his sponsors (Gillette, Accenture, and Gatorade,) to drop him. Knittel and Stango (2010) found that, in a week after Tiger Wood’s scandal came into light, organizations whose products were endorsed by him, encountered major drop in stock market, in respect to both the stock market and the competitor organizations. The main five sponsors (Gatorade, Nike, Accenture, Electronic Arts, and Gillette) lost 2% to 3% of their total market value after the scandal broke, and his three main sponsors; Electronic Arts, Nike, and PepsiCo (Gatorade) lost over 4%. Therefore because of these potential dangers, a brand must take extra precautions when hiring a star for endorsement.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Jerry Sandusky Scandal Summary
    • 1393 Words
    • 6 Pages

    Jerry Sandusky Scandal Summary

    In 1969, Jerry Sandusky starts his coaching career at Penn State University as a defensive line coach for the Nittany Lions football team (ESPN). Eight years later Sandusky founds The Second Mile, a group foster home dedicated to helping troubled boys that grows into a charity dedicated to helping children with absent or dysfunctional families (Kim, S). In the fall of 2000, janitor James Calhoun observes Sandusky and victim 8 in the showers, no reports are made. Less than two years later, in March 2002, the first report against Sandusky is filed with head coach Joe Paterno and the athletic director, Tim Curley. Patriot-News reports that grand jury is investigating Sandusky on allegations of indecent assault against a teenage boy-…

    • 1393 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Tiger Woods: Overcoming Obstacles
    • 140 Words
    • 1 Page

    Tiger Woods: Overcoming Obstacles

    At 15 years old he was the youngest to win the junior amatuer tour as well as the first black man to win.…

    • 140 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Personal Narrative: My Main Golf Tiger Woods
    • 474 Words
    • 2 Pages

    Personal Narrative: My Main Golf Tiger Woods

    Whenever I meet someone new, there will come a time where they ask me, what sport do I play. I'd say golf. But why do I play this most unusual sport. Well one of the reasons why I play is because of my main golfer Tiger Woods or in other words my hero. The three points I'll talk about today are: who is he, why him and what he has done to be the best.…

    • 474 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Analyzing The Tiger Woods Advertisement
    • 375 Words
    • 2 Pages

    Analyzing The Tiger Woods Advertisement

    This visual strives to sell Nike products by giving two messages to the viewer: winning will solve your problems, and buying their merchandise will help you win. The ad uses aspects of the environment around Tiger Woods, such as his position on the course…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    How Did Tiger Woods Win By Cheating His Wife
    • 204 Words
    • 1 Page

    How Did Tiger Woods Win By Cheating His Wife

    Tiger Woods lost a lot by following his own rules. If it is true that the spouse owe each other respect and fidelity, Woods had not followed that marital commitment to his wife instead he dishonored her by having affair with others women. Once the scandal was revealed by the media, it’s almost crashed his super reputation of famous international golf player by which he was well known around the world. Even though he confessed and apologized, the society kept looking at him as a serial cheater. This is the real problem with the society, once you disregard the common rules of moral, the society will retain worst image of the person personality. In fact Tiger Woods did not know that by cheating his wife, he was not dishonoring only one person…

    • 204 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Tiger Woods
    • 688 Words
    • 3 Pages

    Tiger Woods

    Earlier this year, Kellogg dropped its sponsorship of Michael Phelps, the gold-medal swimmer, after he was photographed using a marijuana pipe at a party. In 2003, Nutella and McDonald’s ended their deals with Kobe Bryant after he was accused of sexual assault in Colorado; the charges were eventually dropped. Now how will tiger woods actions affect his endorsements? Will they drop him or put him on the back burner? How will his situation affect other celebrities endorsements?…

    • 688 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement
    • 3051 Words
    • 13 Pages

    Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement

    This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brand endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers, various factors which influence consumer buying behavior and whether any downfall in the celebrity’s image also affects or brings down the brand’s image. The participants in the survey were indifferent to the negative controversies regarding their favourite celebrities. The experimental study revealed that product features have more impact on the consumer buying but still most people feel that celebrity endorsements are amusing. It also revealed that celebrity associated with brand for a long time becomes the face of the brand and people link the brand with celebrity and vice versa, even after celebrity changes the brand. It was also established that consumers are more likely to be loyal to the brand as compared to celebrity-brand combination. The study also analyses the importance of various parameters like Price, Quality, Brand Name, Brand Experience and Celebrity while choosing a particular product.…

    • 3051 Words
    • 13 Pages
    Better Essays
    Read More
  • Powerful Essays

    Tiger Woods: Enough is Enough
    • 1315 Words
    • 6 Pages

    Tiger Woods: Enough is Enough

    change. Several of his endorsers dropped their contracts while some others put Tiger Woods on…

    • 1315 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study Brand Jordan: Selling a Legend Essay Example
    • 4313 Words
    • 18 Pages

    Case Study Brand Jordan: Selling a Legend Essay Example

    March 2006 – Larry Miller, President of The Jordan Brand, finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an all-time high. But Miller knew that now was the time to plan for tomorrow’s success. He turned to the briefs on his desk, which contained various recommendations about how to improve the Jordan Brand’s collection of athlete endorsers. Four potential endorsers in particular stood out, each representing a new strategic direction for the brand to take. Miller needed to decide which, if any, of these individuals he would like to pursue. He knew that Michael Jordan, who had final say on this matter, would expect a convincing argument no matter what Miller decided. He thought back to some of the key events that really defined the Jordan Brand……

    • 4313 Words
    • 18 Pages
    Better Essays
    Read More
  • Good Essays

    Persuasive Essay On Gatorade Ads
    • 703 Words
    • 3 Pages

    Persuasive Essay On Gatorade Ads

    Advertisers often use famous people to sponsor their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods, Peyton Manning, Serena Williams, and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models, celebrities, and athletes. For instance, adolescents look at these celebrities as role models, or ways to live out their dreams.…

    • 703 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Short Incidents For Ethical Reasoning
    • 428 Words
    • 2 Pages

    Short Incidents For Ethical Reasoning

    Rule: Ethics is the study of good and evil, right and wrong, and just and unjust. The Disclosure Rule tests ethical decisions and behaviors by asking one to consider how you would feel if you had to explain the decision or action to a wider audience.…

    • 428 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    O.C. Ferrell Chapter 19 Case 19 - Mobile Marketing at Adidas - Swot and 5 P's
    • 256 Words
    • 2 Pages

    O.C. Ferrell Chapter 19 Case 19 - Mobile Marketing at Adidas - Swot and 5 P's

    Placed sponsorships with risky celebs “Kobe – sex scandal, Beckham – injuries, Missy Elliot – ?)…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Tiger Woods: Improving His Brand Image
    • 843 Words
    • 4 Pages

    Tiger Woods: Improving His Brand Image

    Currently Tiger’s endorsement deals range from commercial to brand name products, but the common thread throughout all of his deals is they promote Tiger from a value-added point of view: as Tiger promotes their products, the companies’ brands help promote Tiger’s athletic strengths and successes. For example Tiger…

    • 843 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Changing Face of Indian Advertising Mascots
    • 727 Words
    • 3 Pages

    Changing Face of Indian Advertising Mascots

    However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots.…

    • 727 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    With Abortion or Anti Abortion
    • 542 Words
    • 3 Pages

    With Abortion or Anti Abortion

    Brands have many advantages when they decide to be endorsed by a celebrity. First of all, it raises brand awareness. Many studies have proved that advertisements with celebrities have more chances to catch the eye of the consumer. For example, the last advertisement for Chanel n°5 was endorsed by Brad Pitt, one of the most famous people in the world. Chanel’s decision to have Brad Pitt in its ad did not come from nowhere. They knew that people would talk about the ad and would want to smell the perfume because Brad Pitt was endorsing it. (Don’t hesitate to go watch the TV commercials about Brad Pitt in our category “What we like”). Therefore it is clear that people pay more attention to advertisements with celebrities and so to the product. For example in the perfume industry, celebrities will make customers want to go in the store in order to smell the perfume.…

    • 542 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics