Tiger Airways Swot Analysis
Contents
SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6
SWOT Analysis
Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in 13 countries & 35 destinations 6. Has tie-up with Hertz car rental | 1. Lack of free food / drinks 2. Service Standards seen as 2nd rate 3. Airplanes are not as comfortable as 1st rate airlines 4. Booking arrangements not as flexible as normal airlines – Unable to get refund once tickets are booked 5. Does not have own Pilot Training Facility – Directly Recruits Captains & First Officers 6. Pilot Training not up to standard – Leading to several incidences and Airline’s grounding 7. Staff salaries not competitive – leading to pilot exodus in 2010. 8. Does not have own MRO – Using SIAEC 9. Only flies to destinations within a 4 hour flight from Singapore | Opportunities | Threats | 1. Budget Airlines would be favorable to newly developing countries like Cambodia, Laos & Myanmar where Tiger has not entered yet 2. Upcoming unfavorable economic conditions might see more people taking budget flights 3. Asean “Open Skies” Agreement – Unlimited flights to Asean countries | 1. Aggressive competitors – AirAsia , Jetstar & Virgin Blue 2. Singapore Airlines’ other low cost carrier Scoot might cannibalize passengers from Tiger. 3. Increase in Customer expectations 4. Cost of Fuel going up 5. In Malaysia , can only operate at Kuala Lumpur due to aviation agreements. |
Appraisal of SWOT Analysis
Taking Advantage of Our Strengths
We will maintain our ultra low cost ticket prices and strive to be the lowest among
SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6
SWOT Analysis
Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in 13 countries & 35 destinations 6. Has tie-up with Hertz car rental | 1. Lack of free food / drinks 2. Service Standards seen as 2nd rate 3. Airplanes are not as comfortable as 1st rate airlines 4. Booking arrangements not as flexible as normal airlines – Unable to get refund once tickets are booked 5. Does not have own Pilot Training Facility – Directly Recruits Captains & First Officers 6. Pilot Training not up to standard – Leading to several incidences and Airline’s grounding 7. Staff salaries not competitive – leading to pilot exodus in 2010. 8. Does not have own MRO – Using SIAEC 9. Only flies to destinations within a 4 hour flight from Singapore | Opportunities | Threats | 1. Budget Airlines would be favorable to newly developing countries like Cambodia, Laos & Myanmar where Tiger has not entered yet 2. Upcoming unfavorable economic conditions might see more people taking budget flights 3. Asean “Open Skies” Agreement – Unlimited flights to Asean countries | 1. Aggressive competitors – AirAsia , Jetstar & Virgin Blue 2. Singapore Airlines’ other low cost carrier Scoot might cannibalize passengers from Tiger. 3. Increase in Customer expectations 4. Cost of Fuel going up 5. In Malaysia , can only operate at Kuala Lumpur due to aviation agreements. |
Appraisal of SWOT Analysis
Taking Advantage of Our Strengths
We will maintain our ultra low cost ticket prices and strive to be the lowest among
References: 1. Wikipedia, Tiger Airways – http:// en.wikipedia.org/wiki/Tiger_Airways 2. Tiger Airways Annual report 2011 - www.tigerairways.com/news/Annual_Report_2011.pdf 3. AirAsia Analysis - http://kulothunkan.blogspot.com/2008/07/swot-analysis-for-airasia.html 4. Finnair Angry Birds - http://techielobang.com/blog/2011/09/22/finnair-flies-in-angry-birds-into-singapore-changi-airport/ 5. Asean Open Skies – http://www.asean.org/aadcp/repsf/docs/02-008-ExecutiveSummary.pdf 6. Legroom Report - http://www.cheapflights.com.au/travel-tips/legroom-report/