Jetblue Swot Analysis

Topics: Southwest Airlines, Low-cost carrier, Airline Pages: 3 (849 words) Published: November 23, 2010
JetBlue Airways

SWOT Analysis

Extra Space- JetBlue has many strengths including more comfortable seating. They offer seating with more leg room some seats have 34 inches between the seats, while taller men and women who need the extra leg room can have seats with 38 inches. This is an extra feature that JetBlue offers to their customers. •Advanced Technology and Entertainment-They also offer exciting entertainment. The entertainment includes XM Radio which includes over 100 channels at every seat and it is free. Also there is a TV at every seat with at least 36 Direct TV channels. JetBlue also offers movies and free wireless internet. •Unique Services in the Airline Industry-When it comes to customer service JetBlue goes above and beyond other major airlines. They offer free unlimited snacks to everyone on the plane, and they are snacks that are name brand. For example, they offer Dunkin Donuts coffee and snacks. •Newer Fleet compared to others- JetBlue also commands a newer fleet compared to the older more established low-cost airlines. This is an advantage for them because maintaining a newer fleet is less expensive than maintaining an older one.

Gradual Global and Domestic Expansion-Another weakness is that JetBlue continues to expand, but not at a rapid rate. They only offer flights to 61 cities in the United States and some other countries. Global expansion is also taking place, but at a much slower rate. This is a disadvantage because direct flights save people time and money. •Negative Press- Negative press that JetBlue has received lately is also a weakness. In May of 2010, a JetBlue pilot threatened to harm himself just hours prior to takeoff. In August of 2010, flight attendant Steven Slater argued with a passenger, grabbed a beer from the plane, and slid down the emergency exit. In February 2007, passengers on JetBlue 751 were stranded for 8 hours on the tarmac. This sort of press news serves to build a...
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