Thorpe Park Marketing Strategy

The process of visiting Thorpe Park is pretty much straight forward, one of their marketing objectives was to increase the number of pre-booked guests so when you visit their site online to purchase tickets, it shows you that you can save up to30% by booking 7days prior to your visit . They also have different methods of buying tickets, making it accessible for all, for example you can do it quick and easily online, or for people who don’t feel secure purchasing things online can buy their tickets over the phone. In terms of the processes that you go through once you arrive at the park, they aren’t many you’re basically free to go off and do as you wish within the rules and regulations of the park.

Physical Evidence
Thorpe Park has a certain
The promotional mix is the techniques firms use in order to communicate their messages to their target market. There are six elements the promotional mix consists of which are; advertising, personal selling, sales promotions, public relations, direct marketing and sponsorship.
Thorpe parks marketing objectives
Merlin entertainments are on course to becoming the world’s largest entertainments company with over 100 attractions and just behind Disney in terms of how big they are.
Thorpe Park is the only attraction of Merlin’s that is not anywhere else in the world and so they have very strong marketing objectives. Their main objective is to become a resort rather than a theme park which they have been known as for many years. They want to push the idea of insane fun, push the promotion of their latest ride swarm and also increase the volume of guests. Thorpe Parks brand is all about being crazy and unique, I will be looking at their promotional mix and how it has helped them in achieving their marketing objectives.
They regularly offer 2 for 1 ticket’s, during a particular month when it’s their less busy time for example October, and what they do is give the newspaper the ‘SUN’ 1000 free tickets to advertise for them, this benefits both parties because by the ‘SUN’ advertising the tickets to Thorpe park gets people to buy the newspaper in order to get the 2 for 1 ticket so in that sense the newspapers sales soar, and Thorpe park increase the number of visitors that they get in the month of October. They also have group ticket offers which is a great way to increase the number of people who pre book, it also encourages a larger amount of people to visit the park, the higher the number of people in the group the cheaper the group ticket is. Therefore because people have paid a discounted price than an original ticket meant that they will be more likely to purchase their many other products such as fast track tickets, food and drink etc. so not only are their sales promotions increasing the number of pre booked guest it is also increasing their