Invisible organizations and systems in LEGOLAND® Windsor Resort
Invisible organizations and systems in LEGOLAND® Windsor Resort
Invisible organizations and systems that part of the firm that reflects the rules, regulations, and processes upon which the organization is based. (John E. G. Bateson, K. Douglas Hoffman, 2010, page 11)
The main role of LEGOLAND® Windsor Resort is to offer services that afford thrills, fun and experience; however, all customers consume them at the same time. That means they are influenced by each other, next by LEGOLAND´s contact personnel (Service providers) and the big part of their final experience is being influenced by the servicescape – by all visible factors of Servuction model. In order to achieve the maximal possible satisfaction of customers, LEGOLAND® Windsor Resort uses it´s invisible organizations and systems that support all previously mentioned factors and allow them to serve the customers and give them ordered services on the appropriate level.
The customers consume the services without having to see and know the behind-the-scenes activities.
Rides and Attractions – LEGOLAND® Windsor Resort offers over 55 types of rides and attractions which including Miniland, LEGO® City, Adventure Land, Land of the Vikings, Imagination Centre and other different interactive attractions. - Visitors buy ticket and can to savour a lot of fun, however behind this experience there is maintaining of the attractions which is invisible for visitors, but very important for their security. Visitors cannot see the system used for allocating attractions throughout the park. http://www.legoland.co.uk/Explore/Activities/ Resort Hotel – Visitors can book online one of the 150 rooms which are fully themed with LEGO features from the dragon-guarded entrance through to the brightly colored pirate splash pool and themed bedrooms, too. - The main core of the Resort Hotel is staying overnight which is visible for customers. Although the customers may never see the system assigning rooms
Invisible organizations and systems that part of the firm that reflects the rules, regulations, and processes upon which the organization is based. (John E. G. Bateson, K. Douglas Hoffman, 2010, page 11)
The main role of LEGOLAND® Windsor Resort is to offer services that afford thrills, fun and experience; however, all customers consume them at the same time. That means they are influenced by each other, next by LEGOLAND´s contact personnel (Service providers) and the big part of their final experience is being influenced by the servicescape – by all visible factors of Servuction model. In order to achieve the maximal possible satisfaction of customers, LEGOLAND® Windsor Resort uses it´s invisible organizations and systems that support all previously mentioned factors and allow them to serve the customers and give them ordered services on the appropriate level.
The customers consume the services without having to see and know the behind-the-scenes activities.
Rides and Attractions – LEGOLAND® Windsor Resort offers over 55 types of rides and attractions which including Miniland, LEGO® City, Adventure Land, Land of the Vikings, Imagination Centre and other different interactive attractions. - Visitors buy ticket and can to savour a lot of fun, however behind this experience there is maintaining of the attractions which is invisible for visitors, but very important for their security. Visitors cannot see the system used for allocating attractions throughout the park. http://www.legoland.co.uk/Explore/Activities/ Resort Hotel – Visitors can book online one of the 150 rooms which are fully themed with LEGO features from the dragon-guarded entrance through to the brightly colored pirate splash pool and themed bedrooms, too. - The main core of the Resort Hotel is staying overnight which is visible for customers. Although the customers may never see the system assigning rooms