Ikea vs. Disney

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COMPARISION BETWEEN
IKEA, A MANUFACTURING FIRM
AND
DISNEY, A SERVICE FIRM

Table of Contents
INTRODUCTION2
DISNEY THEME PARKS2
IKEA2
Typology of operations and Comparison of 4 V’s3
PURPOSE OF RESEARCH4
EVALUATION OF COMPETATIVE ADVANTAGES4
DISNEY theme parks4
IKEA4
EVALUATION OF OPERATION STRATEGY5
DISNEY THEME PARK5
DISNEY THEME PARKS MARKET REQUIREMENTS PERSPECTIVE6
IKEA6
IKEA MARKET REQUIREMENTS PERSPECTIVE6
COMPARISON OF COMPETITIVE FACTORS BASE UPON7
PERFORMANCE OBJECTIVES7
Comparison of Polar Diagrams of two firms:8
CONCLUSION8
Competitive factors through the management of Process Design9 DISNEY THEME PARKS9
IKEA9
Comparison9
Competitive factors through the management of Supply Chain10 DISNEY THEME PARKS10
IKEA11
COMPARISON11
Competitive factors through the management of Capacity11
DISNEY THEME PARKS11
IKEA12
Comparison12
Competitive factors through the management of Human Resources13 DISNEY THEME PARKS13
IKEA13
Comparison13
Competitive factors through the management of Innovation14
DISNEY THEME PARKS14
IKEA14
Comparison14
Competitive factors through the management of Quality15
DISNEY THEME PARKS15
IKEA15
Comparison15
CONCLUSION OF RESEARCH16
REFERENCES17
APPENDIX-118
APPENDIX-218
APPENDIX-318

INTRODUCTION
DISNEY THEME PARKS
Disney is a multinational group in the leisure and tourism industry, which owns and operates many themes parks across the world .A theme park’s operations combine various traditional services: attractions, live entertainment, cinemas and discotheques, as well as hotels, restaurants, transport and traffic flow management , shops, conference centres, cleaning, security, etc. all operations in Disney follow the input-transformation-output process model. As it is illustrated bellow, the majority of operations in Disney theme parks as a Service Firm are on Customer satisfaction and customer processing.

IKEA
IKEA is international home furniture retailer with product line of 12,000 types and $28.8 billion revenue. It is the leading furnishing company. “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” (IKEA website) IKEA focuses on manufacturing self-assembled, modern design products for home in flat packaging which can be easily stored and transported by customers, so no extra costs are wasted on delivery of goods. IKEA focuses on family values, rather than luxury. IKEA’s stores are simple, well designed, with good navigation. Company also offers restaurants and food markets, provides free playing areas for children. All operations in IKEA follow the input-transformation-output process model. As it is illustrated bellow, the majority of operations in IKEA as a manufacturing Firm are on material processing with low prices as the customers want.

Typology of operations and Comparison of 4 V’s

PURPOSE OF RESEARCH

In the modern business world of strong rivalry it is complicated to create a successful operation strategy, which will assist in maintaining and prosperity of a company. IKEA and Disney are good examples of companies who coped with this task. The purpose of this work is to compare and contrast operations strategies of two leading companies: IKEA as a manufacturer and Disney theme parks as a service company. This will be attained by evaluation of competitive factors in their industries and ways of their achievement through the management of process design, supply chain, capacity, human resources, innovation and quality.

EVALUATION OF COMPETATIVE ADVANTAGES
DISNEY THEME PARKS
Competition has found it difficult to penetrate the company’s highly diversified product/service mix in such a highly specialized industry (“The Walt Disney Company,”1996). Some of the factors that give Disney an edge over their competitors are described below: •Variety in Services: Disney...
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