TABLE OF CONTENTS 1.0 Introduction 2.0 The SWOT Analysis 2.1 2.2 2.3 Definition of SWOT The Job Analysis Based on SWOT Decision Making Motivation Based on Maslow’s Hierarchy of Needs 3.0 The Rational of Preferred Job 8 11 3 3 3 6
1.0 INTRODUCTION Every day in our live we have to solve any problems that come our way.As such making a good decision is an essential skill for personal and career success. This is also an important criteria to be an effective leadership. If we can make timely and well-considered decisions, then we can often lead ourselves or our team to success (Haresh Kumar Kantilal & Anton Espira, 2008). A good decision is not only influenced by the experience, efficiency and skills of the decision maker but also the adequacy and validity of the information obtained that are related to the decisions required (Abu Mansor et. al., 1999). Decision making is the process of choosing what to do by considering the possible consequences of different choices (Von Winterfeldt & Edwards, 1986; Beyth-Marom et al., 1991 as cited in Haresh Kumar Kantilal & Anton Espira, 2008). Although decision making seems simple, however, to ensure that the decision made is the best, it must be rational. This means the decision has to be based on facts, opinions and reasonable reasons. Systematic evaluations have to be conducted in the overall process of decision making. As such making a rational decision can be defined as a systematic process of defining problems, evaluating decision alternatives and selecting the best alternative decisions availableand implement them.Generally, decisions that are made based on facts and opinions are the best decisions (Williams, 2000). This is one of the important duties of a manager. For this paper, I will discuss the decision of my choice involved in choosing the best career that has been offered to me that is whether to choose Job A, Job B or Job C. The three jobs are analysed in terms of the SWOT analysis. The process of choosing the best job opportunity is also discussed based on Maslow’s Hierarchy of Needs to support my decision.
2.0 The SWOT Analysis 2.1 Definition of SWOT
SWOT stands for STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. This is a technique often used in a business context to allow anorganisation to identify its niche in a market. It can also be used on a personal basis to understand how best to take advantage of your abilities and gifts to become successful. SWOT analysis enables you to uncover opportunities that you may have been unaware of and helps you to prepare 3
yourself in facing any threats or dangers that may lie ahead. SWOT analysis can be used in many different contexts but is most effective when used as a tool in a situation where there is competition from others (Haresh Kumar Kantilal & Anton Espira,2008). A scan of the internal and external environment is an important part of the strategic planning process. Internal environmental factors can be classified as strengths (S) or weaknesses (W), and those external can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.The SWOT analysis provides information that is helpful in matchingone’s own resources and capabilities to the competitive environment in which it you are exposed to. As such, it is instrumental in strategy formulation and selection. The following Figure 2.1 shows how a SWOT analysis fits into an environmental scan: Environmental Scan / \ Internal Analysis External Analysis /\ /\ Strengths Weaknesses Opportunities Threats | SWOT Matrix
Figure 2.1 SWOT Analysis Framework Source :http://www.quicjmba.com/strategy/swot [2012, October 12] Strengths One own strengths refers to the resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include: ...