Topics: Ayala Center Cebu, Cebu City, Research Pages: 1 (268 words) Published: September 22, 2012

Successful companies must be able to understand the needs and wants of their customers which in conducting marketing research can provide the necessary information to help business. Nowadays, many studies focus on business industry particularly in the foodservice. Some examples are: The level of Customers Satisfaction of McDonald’s Colon Branch, Cebu City: Basis for Recommendation; The Customer Satisfaction of Max’s Restaurant in Ayala Center Cebu City: Basis for Recommendation; Level of Customer Satisfaction of the Service of Chowking, Colon Branch Basis for Improvement, these studies serves as an inspiration to us and the future researcher. Among these studies, the study of Miss Jonah Capangpangan brought closest to our research. Their study entitled: The level of Customers Satisfaction of McDonald’s Colon Branch, Cebu City: Basis for Recommendation, it primarily focuses on the assessment of the customer satisfaction which was evaluated by the customer.

All of these studies including ours used the descriptive method and the main instrument is the questionnaire that gives out facts with adequate means of information. Our study differs on specific details like the Research Environment, Research Instrument, Data Collection, Data Analysis and the so called Definition of Term. Our study planned to include the history of the company which to be included in the Research Environment. It will also cover the evaluation of the quality of food, the evaluation of duties and responsibilities and the evaluation of the facilities provided by the branch of CNT Lechon located in Guadalajara, Guadalupe and that the results of the survey will be the basis for recommendation for the effectiveness of the said branch.
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