The Yes Men Fix the World

Topics: The Yes Men, Bhopal disaster, Regulatory Focus Theory Pages: 3 (1354 words) Published: March 6, 2013
The Yes Men Fix the World ~ Rhetorical Analysis
In the documentary, The Yes Men Fix the World, Mike Bonanno and Andy Bichlbaum the two political activists expose the issues and misconduct of Corporations and depict the twisted logic of corporate capitalism. Bonanno and Bichlbaum lie their ways into conferences dress the part of corporate executives and have very convincing presentations along with visual aids and props to convince the audience they are authentic. They use humor, sarcasm and a variety of techniques to convince their captive audience and us the viewers to see things their way and to expose the misdoings of the corporations. During the dialogue they show both sides of the subject in their presentation this built more creditability and help us gain confidence in them because they appear to be telling the whole story. Bonanno and Bichlbaum impersonate professionals, use illustrations and facts to gain our trust, and play on our emotions by showing humans in distress, all in order to gain followers to their cause. I believe that this documentary did avery fine job of playing on the viewer’s emotions, and kept us concerned in the issues they present. The rhetoricians have attempted to create feelings of compassion towards the victims affected by the misdoing of Corporations. To further persuade us at one point they show actual footage of a comedian who they named Reggie Watts, he is posing as a Exxon janitor they claim he is terminally ill and his wish is to come back as a candle, all done in a humorous manner. (51:43) Following Bichlbaum, presentation they hand out candles to the audience that when lit smell like burning flesh. This makes an emotional impact on their viewers and I had a shock reaction when I could see them relate to the smell. This is very moving although a little inconceivable for one to believe it could be reality. It makes us the viewer feel a bit distressed and surprised they would use humor in this approach. In another...
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