The Swot Analysis of Vinamilk

Topics: Milk, Dairy product, Dairy Pages: 3 (610 words) Published: December 14, 2012
The SWOT analysis:
SWOT analysis is a method for analysing a business, its resources, and its environment. Commonly used as part of strategic planning and looks at:
* Internal strengths
* Internal weaknesses
* Opportunities in the external environment
* Threats in the external environment
SWOT can help management in a business discover:
* What the business does better than the competition
* What competitors do better than the business
* Whether the business is making the most of the opportunities available * How a business should respond to changes in its external environment The key point to remember about SWOT is that:
* What advantages does your Organization have?
* What is the Core Competency of your Company?
* What is the Importance of the Customer for your Company? Weakness
* What factors are responsible for the loss of sales?
* What are the technical snags for your Company?
* Achievements of the Competitors
* What are the good opportunities are there in your way?
* Interesting trends to be coming soon
* Change in technology and Markets
* Performance of the Competitors
* Government Policies
* Cash flow Problems
* Changing Technologies creating problems

After examining the internal and external aspects. All the relevant strengths, weaknesses, opportunities and threats are compiled into the SWOT analysis under the table below:

* Strengths
-Established since 1976, Vinamilk has grown strongly and become the leading business of the industry of milk processing.   - A market leading dairy brand name, which dominates sales in this high-growth channel. - A diverse product range and a large export division.

- A familiar trademark to domestics’ clients.
- A great customer understanding and satisfaction as well as knowledge of the local market with marketing strength - Strong distribution presence which...
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