' The Settlers: Satisfaction
“Don’t be a settler, get rid of cable and upgrade to Direct TV.” This phrase in the “The Settlers: Satisfaction” ad makes viewers question if they are not getting the most out of life. This ad begins in a regular urban neighborhood with one old time farm house situated in the middle. The family shown are old fashioned people who live off the land. The mother asks the father why they don't switch to Direct TV. The father insists they are settlers and, since they are settlers, it means they can ‘settle’ with cable. The wife begins to state the facts about how Direct TV satisfies its customers. Her husband answers with more reasons why they are satisfied as settlers which means there is no need to upgrade. The commercial then ends with the saying,
…show more content…
Direct TV implies that they are a step higher than cable. Direct TV is a very familiar company people can trust. In the article “When it comes to brands, anything is possible,” Alex Díaz quotes Juan Carlos Rodriguez as saying, “People like to be entertained. No one falls in love with a person who is continually reciting a bunch of facts and features about himself .… We fall in love with the one who entertains us, who tells us interesting or funny stories.” Direct TV’s commercial does just that. The underlying message is that trying new things is frightening, but stepping out of ones comfort zone is good. The Father, who is satisfied with his own foot stomping, gives examples of his boy being satisfied with his toy stick and hoop, the girl being satisfied with her doll without a face, and the wife with her cabbages from the garden. These are silly little things the commercial compares to cable. The viewers of this commercial may find these comparisons funny because in today’s world these things are not normally enough to satisfy people. A majority of people in America own a television and want the best service provider, whereas some people stick with cable because it is cheaper. Direct TV is indirectly implying that people who do not “upgrade” to their service will settle for less, like the children settle for poor toys and the mother settles for only the food she can grow in her
Direct TV implies that they are a step higher than cable. Direct TV is a very familiar company people can trust. In the article “When it comes to brands, anything is possible,” Alex Díaz quotes Juan Carlos Rodriguez as saying, “People like to be entertained. No one falls in love with a person who is continually reciting a bunch of facts and features about himself .… We fall in love with the one who entertains us, who tells us interesting or funny stories.” Direct TV’s commercial does just that. The underlying message is that trying new things is frightening, but stepping out of ones comfort zone is good. The Father, who is satisfied with his own foot stomping, gives examples of his boy being satisfied with his toy stick and hoop, the girl being satisfied with her doll without a face, and the wife with her cabbages from the garden. These are silly little things the commercial compares to cable. The viewers of this commercial may find these comparisons funny because in today’s world these things are not normally enough to satisfy people. A majority of people in America own a television and want the best service provider, whereas some people stick with cable because it is cheaper. Direct TV is indirectly implying that people who do not “upgrade” to their service will settle for less, like the children settle for poor toys and the mother settles for only the food she can grow in her